Businessmen told to observe Law on Promotions

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Wednesday, December 10, 2014


THE Department of Trade and Industry (DTI) has warned owners and managers of business establishments to be careful in the conduct of sales promotions especially this Yuletide Seasons.

DTI-Zamboanga City Consumer Protection Division chief Ceferino Rubio issued the warning citing there were cases they noted in the past where business establishments announced price cuts of their products by using the word “Sale,” but in reality, such was not the case.

“We are warning our business establishments here not to resort to any fraudulent manner of promotion, specifically in the use of the word SALE just to entice the public to buy their products,” Rubio cautioned.

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Rubio said there were instances before where business establishments’ owners announced sales “but the fact is there was never really any, that is sales fraud.”

He warned that some business establishments can dupe people by announcing sale as consumer spending is at a high, with most of them looking for cheaper prices with the Christmas Season just around the corner.

He said the public, for their protection, should ask for permit from DTI allowing the establishments to go on sales promo.

“When they use the word SALE, that connotes promotion, then there should be permit from us,” Rubio said.

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