SM Pampanga celebrates Children's Book Day

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Thursday, July 17, 2014

CITY OF SAN FERNANDO -- SM City Pampanga joined this year's celebration of National Children's Book Day (NCBD) with a host of storytelling activities inside the mall.

Academy of Performing Arts Leonilyn Sarmiento read the story “Askal Inside” and “Pyesta sa Hardin ni Lola Benita” and another story from Carlo Catu titled “Halimaw” was presented to elementary students from San Lorenzo Ruiz Center of Studies and Schools.

SM City Pampanga public relations manager Rain Cervantes said that the students actively joined the interaction during and after the storytelling with the special participation from Angeles City SPED students with visual impairments as they showed their passion for reading through the use of braille.


Since 1967, International Children’s Book Day (ICBD) is celebrated every April 2 in time for the birthday of the world-famous Danish author of well-loved fairy tales and poems, Hans Christian Andersen. Said festivity is held yearly to inspire love of reading and to call attention to children’s books.

Locally, we celebrate National Children’s Book Day on the third Tuesday of July, in commemoration of the publication of Dr. Jose Rizal’s “Ang Pagong at ang Matsing” (The Turtle and the Monkey) at the Trubner’s Oriental Record in London.

The SM Supermalls’ Corporate Social Responsibility program, SM Cares, through the SM Committee on Youth and Children’s Welfare, recently celebrated Children’s Book Day on July 15, with a simultaneous storytelling across 49 SM malls nationwide and five SM malls in China.

Inspirational words from special guests Councilor Noel Tulabut, chairman on education of the City of San Fernando and Provincial Librarian Bessie Macabali shared their love for reading to inspire the youngsters.

“With more than three million customers going to our malls daily, and approximately half being children, we have put it upon ourselves to make our malls not just child-friendly, but more importantly, a venue for a kid’s growth and learning”, said Anna Liza Carino, Assistant Mall Manager of SM City Pampanga.

“SM is now beyond shopping, entertainment, and leisure. It is now about taking affirmative action in our social responsibilities. It is about taking initiatives, to be instrumental in caring for children, the best way we can”, she added.

Together with partners from the Department of Education (DepEd), Vibal Publishing, SM Cares, a division of SM Foundation and SM Foundation INC., the National Children’s Book reading hopes to cultivate a love for reading and inspire kids into reading early to further boost a child’s development.

This shall be highlighted by a turnover of more than 50,000 brand new books to different public schools nationwide. The primary objective of SM Cares is for kids to have fun in learning that would reinforce a child’s rich and colorful imagination, instill proper values, and encourage children to explore and learn about other cultures.

Published in the Sun.Star Pampanga newspaper on July 18, 2014.

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