P60-B set for development of Porac frontier lands

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Tuesday, April 8, 2014

PORAC -- The vast landscapes of this town, at the foot of the Porac-Zambales mountain ranges, will see to a host of development projects including an out-of-the box township project, an industrial park and a host of housing projects as Ayala Land Inc. sets on pouring in some P60 billion in development funds in a 30-year development plan.

General manager John Estacio of Alviera project said this is set to fully develop the land frontier. Estacio was quick to note that the planned industrial park will compliment that of the freeports in Clark and Subic, and will be host to light, non-polluting industries.

"We would like to preserve and develop the landscape to make it greener as we go along with the developments," Estacio told members of the media recently.


He added that the local Aeta communities will also benefit from the development and the potential tourism revenue to be generated from the projects.

Recently, Ayala Land Inc, in partnership with Leonio Land, has created a unique summer getaway inside its Alviera township development project dubbed as SandBox. The facility features the tallest swing in the Philippines, the first roller coaster zipline in the country; an exhilarating aerial walk and a host of other outdoor activities.

The SandBox facility is aimed to promote the 1,125-ha Alviera township project.

"The experience at Sandbox gives one a taste of what’s to come upon the full development of Alviera. We envision Alviera to be the regional growth center of Central Luzon complete with a commercial district, business and industrial park, university zones, retail centers, a country club, recreational areas and residential neighborhoods," Estacio said.

Alviera is a property easily accessible from Porac exit of the Subic-Clark-Tarlac Expressway. It is expected that the Alviera township will boast of open campuses for top-rated schools, its own commercial center, work spaces, privately managed transport system, hotel, country club, and residential developments.

Published in the Sun.Star Pampanga newspaper on April 09, 2014.

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