What is a perfect Coke?

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Monday, February 16, 2015

Coca Cola says the key to getting the perfect Coke is simply by chilling it to 3 degrees Celsius. (Photo by Virgil Lopez)

BEVERAGE giant Coca-Cola revealed on Sunday that there is a way to enjoy an even better tasting and more refreshing Coke, as if having Coke for the first time.

The secret? Chill your Coca-Cola bottle up to 3 degrees Celsius.

The company said people normally get to taste Coke at 4 degrees Celsius or even warmer.


But drinking it at 3 degrees takes the experience to a whole new level. It brings out that great Coca-Cola taste, like you’ve never tasted it before.

This was launched to the public through a simultaneous event done across the country – with key venues in Abreeza Mall, Ayala Center Cebu, and Glorietta Mall.

Sunday afternoon was made more fun by performances from the Coke Ambassadors.

Kapamilya talents Julia Montes and Jerome Ponce joined the celebration in Abreeza. Joseph Marco and Janella Salvador fired up Cebu, and Miles Ocampo and Manolo Pedrosa doubled the happiness in Glorietta.

Gigantic coolers – the first of its kind in the Philippines – were filled with ice and Coca-Cola bottles and were set up on each site. These came with giant thermometers showing the coolers’ temperatures, which started at 10 degrees Celsius.

The highlight of the event was when the Coke Ambassadors, together with key Coke representatives in each venue, poured buckets of ice in the coolers – which made the temperature drop to 3 degrees Celsius.

It was a eureka moment as the audience realized that the key to getting the perfect Coke is simply by chilling it to 3 degrees.

The ambassadors and Coke officials then gave away samples of perfectly chilled Coca-Cola to the audience.

Diego Granizo, the newly appointed general manager of Coca-Cola Philippines, said this is the company’s way of re-connecting with the consumers.

“We want them to re-discover the thrill, chill, and refreshing feeling of drinking a bottle of Coke, as if it’s their first time again,” he said.

“What’s the first word that comes to mind when asked about the taste of Coca-Cola? Some will say a bit spicy, others will say refreshing, or it may even be described as having a bite in the throat. No matter who you ask, there is not one word to describe the taste of Coca-Cola. This is what we call flavor amplitude – because flavors are well blended and balanced, it triggers all five primary tastes that creates the 'bloom' in the mouth that is hard to describe. Basta masarap!” added Jasmin Vinculado, vice president for marketing of Coca Philippines.

Coca Cola Philippines also announced that it will be distributing free one million Coke Sakto (200 mL) bottles nationwide via the Coke Happy Cycles.

These coolers on wheels would be sent out to the streets and barangays yearning to be served with perfectly chilled Coke.

For more details on the #PerfectCoke and how to chill one on your own, check out the official Facebook, Instagram, and Twitter accounts of Coca-Cola Philippines. (PR/Sunnex)


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