E-commerce car site Carmudi appeals to telcos on mobile data

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Thursday, March 19, 2015


ONLINE vehicle platform Carmudi expressed belief that more online-based business would come out should the local telecommunications companies would boost their mobile data usage.

Subir Lohani, managing director of Carmudi Philippines, said, "Currently the low mobile data usage and penetration is one of the challenges they see when it comes to online-based businesses like Carmudi."

Lohani shared, “In the Philippines while mobile data usage / penetration is still low, but fast growing and platforms such as Safezone.ph from Voyager / Smart Communications should be able to bridge the gap.”

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“More and more people are using their phones and tablets when browsing the internet, and what hinders them to view sites like Carmudi is having the mobile data cap,” adds Lohani.

He cited that the country has a high demand for mobile phone usage.

Lohani explained, “The Philippines has a history of mobile phone usage with mobile penetration at 111%+ and having the title of the texting capital of the world. It also has the second highest penetration rate of Facebook in the world at 93-percent after Brazil. Combining all this with a young and internet savvy population it is a natural progression for people to go online for their needs due to convenience, product variety and everybody's busy schedules.”

If the mobile data usage would increase, Lohani said better business opportunities would flood in an emerging country like the Philippines, which in turn, could bring more investors. “Taking offline businesses online increases overall productivity and time spent for standard day to day tasks allowing people to cherish their free time,” he claimed.

At present, Carmudi is enjoying high volume of users in their platform. “We are seeing high growth in users using our platform. Our monthly visits reaches to 700,000+ with monthly leads to dealers of 25,000+, "said Lohani.

“And these figures could increase drastically, depending on how the mobile data cap issue is resolved,” he noted.

Further, he said that Carmudi is bullish on the market, especially with strong economic growth, smartphone penetration rate and increased mobile data penetration. “With the growing middle class we see the vehicle market continuing its growth rate and possibly outperforming projections. Having grown up in the Philippines also, I have seen the rapid development of the country and I expect this to continue going forward,” the Carmudi Philippines executive said. (PR)

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