MAP conference on opportunities in integrated Asean region set

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Thursday, September 4, 2014

THE Management Association of the Philippines (MAP), in partnership with BusinessWorld and Healthway Medical, will hold its 12th MAP International CEO Conference 2014 on September 9, Tuesday, from 7 a.m. to 5 p.m. at the Rizal Ballroom of the Makati Shangri-La.

The conference’s theme reflects the top-of-the-mind issue today: “The Integration Momentum: Waves of Change, Oceans of Opportunity.”

The first session will tackle the subject of preparedness. Arin Jira (Thailand), chair of Map ta Phud Industrial Gas Co., Ltd, vice chair of the Federation of Thai Industries and chair of the Asean Business Advisory Council–Thailand, will talk about “Gearing up for the primetime: Can the Ship Set Sail?”


He will examine the status of some important dimensions, particularly in the areas of trade, investment, and industrial development.

One of the major advantages that the integration is working hard to achieve is the dismantling of trade barriers with the region.

Bob Fletcher (Singapore), leader of Southeast Asia for Asia Pacific Customs and Global Trade Practice of Deloitte, will highlight the AEC implementation progress and the impact on businesses trading inter- and intra-Asean through his presentation on “Custom-izing under the AEC: Surmounting the Barriers.”

“Building SMEs and Working within Asean” will be highlighted in the talk to be delivered by Malaysia-based Dato’ Ramesh Kodammal, managing director of Goldtex Exim Sdn. Bhd and member of Asean Business Advisory Council–Malaysia.

Small and Medium Enterprises (SMEs) make up about 97 percent of business in the Asean region and SMEs working forward will be the future of Asean business in this region with a growing population.

The speaker will answer pressing questions, such as where will SMEs start? How will they take advantage of this expanded playing field?

Dr. Evan Sinar (USA), chief scientist and director of Center for Analytics and Behavioral Research (Caber) and Author of the Global Leadership Forecast of Development Dimensions International Inc. (DDI), will present the “Global Leadership Forecast.” He will provide insights into burning questions, such as: What’s the state – and the impact – of gender diversity in the leadership ranks? What are the strongest drivers of high-potential program effectiveness?

The next session will tackle “Redesigning Organizations for Innovation” with Gil Genio, COO for Business and International Markets and Chief Strategy officer of Globe Telecom Inc. He will talk about the need for businesses to move the organizations from execution of operation to building innovation into its core mandate.

“Analytics, Innovation, Technology, and Digital Connection as Key AEC Enablers” will be discussed by Singapore-based Tim Phillipps, Global leader of Deloitte Analytics and Deloitte Forensic. Business and government across the globe are seeking to outperform the competition economically and strategically. One of the key enablers of this ability to out-compete is reflected in an emerging trend towards the convergence of analytics, digital connectivity, technology and innovation capabilities.

The conference will cap the day’s presentations by going back to the basic: MAP’s advocacy for inclusive growth. The participants will end their day with a presentation that can provoke reflection on the social responsibility.

“Social Innovation and the Business in Doing Good” will be presented by US-based Karyn Caplan, chief development officer of Innovation: Africa. Her insights will dwell on the many ways business can engage in social innovation.

For reservations or inquiries, visit or contact MAP via 751-1149 to 52, or (PR)


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