SilkAir to deliver new Boeing 737-800-A A +A
Thursday, January 9, 2014
WITH 25 years in the air under its wing, SilkAir, the regional wing of Singapore Airlines, will be celebrating its Silver anniversary this year.
Marking its anniversary celebrations, the airline will be taking delivery of the first aircraft in its new fleet of 54 Boeing 737s in early February 2014.
A total of eight planes are expected this year, with the remaining aircraft to be delivered by the end of this decade.
The delivery is expected to enable SilkAir to maintain a young and modern fleet, and cater for the airline’s continued network expansion plans by significantly growing its existing fleet.
With the new aircraft, several enhancements will be offered to improve the in-flight experience for travelers, including upgraded cabin interiors with more spacious overhead luggage compartments and lighting systems.
In addition to the milestone aircraft delivery, SilkAir will roll out a host of surprises and celebrations for their avid Asian traveler target.
For starters, to rally consumers and involve them in SilkAir’s historic Boeing delivery, the airline will bring fans and aviation lovers together to virtually deliver the new aircraft to Singapore.
Tracking the actual delivery route, from the Boeing Renton factory in Seattle to Singapore’s Changi Airport via Honolulu, Majuro and Guam, the “Bringing Boeing Home with SilkAir” programme is Asia’s first 25-hour flight simulator event that will allow up to 150 selected members of the public to fly a simulator SilkAir Boeing 737-800 plane into Singapore.
The event will take place overnight from February 7 to February 8 at Flight Experience Singapore, located at the Singapore Flyer.
SilkAir travelers will also be rewarded through special promotional deals where 250,000 tickets will be made available at special rates for consumers in Singapore and across the region.
Commenting on the anniversary celebrations, SilkAir Chief Executive Leslie Thng said: "It is a tremendously exciting time for the airline, and I am honored and humbled to be part of such a milestone celebration. I would like to pay a special tribute to our 1,500 employees who have been with us on our incredible 25 year journey. Without their unwavering support, dedication and heart, we would not be here today."
He added, "SilkAir’s success is also due to the ongoing support from our passengers and the public. Helping travelers discover Asia’s newest frontiers for the past 25 years, we are always looking at ways to enhance the journey for our customers.” (PR)