How to survive the profession’s demand

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Sunday, March 16, 2014

WHOEVER said being a media practitioner is easy clearly did not take up Mass Communications as his major. For them, this is seems to be like a walk in the park: you talk to people, write something to talk about and get it published.

What they do not know are the challenges that lie ahead it. Hectic schedule is one, running after interviewees, getting all the facts straight and dealing with endless criticisms are another.

When we attended the Media Mindset earlier this March, we finally find the solutions to the problems above. Runelyn Jamolo, an academician and a veteran broadcast journalist who was among the speakers, nailed down to us the tips on how we can survive the profession’s demand.


According to her, the very first thing you should arm yourself with is the mastery of the skills needed in the job – the language, fact finding and nose for news. Without “what ifs” and “buts”, these are prerequisites and if you don’t have it, journalism or broadcasting is clearly not your cup of tea.

Aside from that, you should likewise possess the right attitude for the job since there is no room for being stuck-up. Being professional in all means is the name of the game and it is the foundation in maintaining good relationship with your contacts and colleagues in the industry.

The sources are the most valued people if you know the tricks of the trade, according to her. Their statements or answers to your queries provide you a clearer view of what the issue is all about. This is why, listening to every word they say is crucial and let the facts from the interview speak for themselves.

Again, it is not easy running after deadlines. But before you throw something in the editorial room, just make sure to “check, recheck and counter check” your work to avoid misreporting.

But then again, some news is just not worth dying for. No matter how newsworthy is the story, if covering it will cost your life, better let the story pass and stay low for awhile. Anyway, the truth will always come out in many ways.

Being in the media is not only difficult; it can also be extremely dangerous in some cases. Hazards in the job will always be there and when you still want to pursue this career, as much as possible, stay alive.

Many are called in this line of work; some answer the call, but only few survived (does not suggest morbidity). Remember, she said, that being in the media is a great honor and once you are in, stay proud of yourself.

(This article is written by Maria Krystle Baldevarona, Liam Faye Bautista, Erika Mae Estorga, Neajie Galopo, Grezel Guillano and Seana Hope Torema of Bachelor in Journalism 3A of West Visayas State University - College of Communication).

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