Havaianas: Light, cool

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Sunday, March 23, 2014

IT IS that time of the year when everyone wants to wear nothing but light clothes to somehow take the edge off the sweltering summer days.

And thanks to Havaianas for completing a stylish summer get-up, with the launch of its new 2014 collection recently at Northcrest Resort in Cabantian, Buhangin, Davao City in an event dubbed as "Obrigada 2014," which means "thank you!" in Portuguese, the language in Brazil where the world's most popular flip-flop brand originated.

The event's centerpiece was the staging of the boutique show, with each model taking the centerstage with her own pair of Havaianas's collections to go with their chic summer outfits.


The new designs came in various styles and colors, ranging from gold, black, and chocolate brown hues. Some even came with as bright as neon pink, neon yellow, and neon orange.

Pairing up with the flip flop's new collection launch was the stylized event venue, which was embellished with a snazzy mixes of light colors that suggest of the coming sun kissed days.

A merry-go-round horses on the right side were propped up with pastel pink, pastel blue, and pastel green tubes while the other corner was stylized into a fashioned living room with a pastel pink wall and white French windows.

There was another corner accentuated with kites pinned to the wall.

The runway was designed like a garden with green grass mats and white picket fences keeping that fresh and summer feel.

It was in these corners where many of the invited guests took their wacky photos, some of them who were lucky to get internet access uploaded their photos on Instagram, telling the whole world that the new set of Havaianas flip-flops is now up for grabs.

The guests were comprised of the media, bloggers, families and some friends closest to the hosts, Marga and Tisha Ang-Dominguez.

"Because this afternoon is a bigger celebration than past years, it just means that our hearts are ever so grateful for the support that you have given through the years," said Marga Nograles, Martish Marketing Company managing director.

And for a long summer period, nothing is more exciting than having a pair of flip-flops to welcome the sunny days ahead. Havaianas does not only score high in style but also in the lightness and coolness that each of its flip-flop brings.

Published in the Sun.Star Davao newspaper on March 24, 2014.


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