Memorable TV commercials

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By Reuel John F. Lumawag

Web Traveller

Wednesday, February 5, 2014

TELEVISION commercials (TVCs) have evolved from simply being a medium of product awareness to a form of entertainment.

Over the weekend, I asked some friends what were their most memorable TVCs in Philippine television when they were still in high school or elementary.

Shortly, my post was flooded with so many responses. Then, I went to Youtube and checked these videos out, here are the most entertaining ones I got:


1. Sunkist TVC

This commercial starts out with three basketball players entering the locker room after a successful game. It ends with a surprise. And when I say surprise, it is truly a surprise. I have showed this video to lots of my friends and convocations and it always cracks them up.

2. Biolink VCO Intense Moisture TVCs

Many beauty care products usually have gorgeous models but the ad shows that even if you are not that good looking you can sell the product. The ad has a great element of surprise that will make you laugh.

3. McDonalds TVCs

Lots of the suggestions I received were McDonalds TVCs. Though not the humorous type of TVCs, McDonald's TVCs take advantage of the emotional aspect of the Filipinos and the strong bond Filipinos have with their family. Some of our favorites are the "Karen po," "Kuya," "Gusto ko lang naman ng McDo fries," and "First Love."

4. Palmolive Shampoo's Fresh and Bounce TVC

"Balik freshness balik bounce bounce," this line will stay inside your head. Performed by Maui David, Palmolive's ad jingle is very catchy and easy to memorize, plus you get to dance to it too since the actions are easy.

5. Rejoice Shampoo's Sumusunod sa Galaw

"Sumusunod sa galaw mo, sumusunod sa galaw mo..."

Just like the TVC I featured above, this song is also catchy and the steps are easy to learn. You could also watch "Walang Sabit" by Sandara Park.

6. Coca-Cola's The Coke Beat and Sana

This one was truly a hit once it aired in Philippine television. Every Filipino was challenged to do the Coke Beat. Ask your ates and kuyas or titos and titas, some of them are still having a hard time to do the actions. Also another memorable is the TVC, wherein Nikki Gil performed, is "Sana." How I wish, she could distribute bottles of Coke in the office while singing.

7. Sprite's "I love you Piolo!"

Have you seen Piolo Pascual and Toni Gonzaga's Starting Over Again trailer? I have and it brought me to the TVC that launched Toni to stardom.

There are a lot of really awesome international TVCs but don't sell Filipino commercials short since they are equally good and entertaining. The ads show the characteristics of a Filipino as being someone who enjoys singing and dancing, being creative, cares a lot for their family and friends, among others.


For comments or suggestions e-mail me at

Published in the Sun.Star Davao newspaper on February 05, 2014.


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