McDo to give away free McMuffins

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Sunday, March 9, 2014

GLOBAL fastfood giant McDonald's is set to hold a National Breakfast Day, giving away free egg McMuffins to Filipino diners from 6 a.m. to 9 a.m. of March 17.

McDonald's Philippines PR & communications manager Adi Timbol said the holding of the second breakfast day stemmed from a successful take off of last year's celebration, joining thousand other branches in Asia Pacific, Middle East, and Africa.

She said over 315,000 hot and fresh egg McMuffins will be distributed in all partipating outlets nationwide either dine-in, take-out, or drive thru. Last year, over 300,000 were distributed to customers.


Of the nine branches in Davao City, McDonald's Sta. Ana, Bolton, Illustre, Damosa, and Matina branches will be giving away free egg McMuffins to the first 1,000 diners. Also, the fastfood giant has one branch in Tagum City.

"It's really a breafkast celebration regionwide of McDonalds. It's our way of saying 'thank you' to our customers who start their day at McDonald's," she said.

She clarified that the mall-based branches are not joining the event, as they open late.

However, Timbol announced that McDonald's Abreeza will soon join its roster of fastfood chains with breakfast offerings.

For some areas in Mindanao, McDonald's will be serving sausage McMuffins for Muslim customers. Among the identified areas are Cotabato, Iligan, and Zambonga Cities.

"Muslim customers will be served sausage mcmuffin made of beef. Being sensitive (to Muslim diners), we don't serve pork in some identified areas," she said.

In a press release, Andrew Hipsley, chief brand officer of McDonald's for Asia Pacific, Middle East and Africa, said: "We were so encouraged by our customers' resounding response in the region last year, we are bringing back National Breakfast Day to remind people about waking up to better mornings with breakfast."

Since 1980, McDonald's Philippines has been serving breakfast but it was re-launched in 2008 with local products like Hamdesal. Iconic menu items, like the Egg McMuffin, made with lightly grilled Canadian bacon, freshly cracked Grade A egg, and melty American-style cheese sandwiched between warm perfectly toasted English Muffins.

Since then, they have become a breakfast favorite among Filipino customers who are always on the run.

Timbol takes pride in the quality of raw ingredients, especially the fried and beef, which are imported fresh from US, New Zealand, and Australia, but vegetables and the chicken are sourced locally.

Published in the Sun.Star Davao newspaper on March 10, 2014.


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