McDonald's in massive expansion

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Wednesday, March 5, 2014

GLOBAL brand McDonald's Philippines is gearing up for a massive expansion as the quick service restaurant has targetted to reach 500 stores by 2016.

McDonald's Philippines PR & communications manager Adi Timbol, in an interview with Sun.Star Davao at the sideline of the company's 2nd National Breakfast Day at their Sta. Ana outlet yesterday, said 90 more stores will be add to their current 410 outlets nationwide.

"We are looking forward to reach 500 in two years' time but we still don't know what percentage will go to Mindanao. We are still looking for sites and opportunities," she said.


The fastfood giant already has one franchise store in Cotabato City, one in Surigao, five in Cagayan de Oro City, and two in Zamboanga City.

In Davao Region, McDonald's has one in Tagum City and nine in Davao City. Its branch in Digos City had already been closed.

Timbol, during the press conference, said there will be more opportunities for the company to put more franchises in other parts of Mindanao depending on the peace and order situation of specific areas.

She, however, admitted that competition has become stiffer as rival fastfood chains have also been offering breakfast meals, considered as McDonald's growing day part segment.

"We have to get a bigger slice of the pie," she said.

In the Asia Pacific/Middle East/Africa (Apmea) Region, Timbol said McDonald's Philippines is one of the fastest growing even surpassing other countries in Southeast Asia like Thailand although China and Japan remain on top of the region.

Timbol added that their McSavers meals and the one-piece chicken meal are among the best-sellers among other McDonald's products available in the country.

When asked about McDonald's edge against its competitors, Timbol was quick to reply: "We are a global product with a global standard and procedures.

McDonald's Philippines is at par with the rest of the countries. We have a global system to support us from restaurant design, training our crew and our products."

While the potatoes and beef are imported from the U.S, New Zealand and Australia, their vegetables and chicken are sourced locally.

Published in the Sun.Star Davao newspaper on March 06, 2014.


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