City focuses on 4 tourist markets in 2014

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Saturday, February 8, 2014

THE Davao City Tourism Operations Office (CTOO) will be focusing on tourist markets that are "closer to home" this year, an official said.

CTOO officer-in-charge Lisette C. Marques said they will be focusing on Korean, Japanese, Singaporeans, and Chinese markets.

"We are starting to look for Filipino communities in these countries to strengthen our promotions," she said.


Marques said in Tokyo, Japan, they have already identified one community, the Davao Organized Society (DOS) and are starting to contact them to do a sales mission like holding a community fiesta.

As for the Korean market, they are looking at its potential market to promote Davao City as a destination for golf enthusiasts.

She said they will be holding similar sales missions to the Singapore and China to promote Davao as a destination for travel, and trade.

They will also be promoting Davao as a destination for meetings, incentives, conventions, and exhibitions (Mice).

"As we market there, we will also make ready our destinations like enabling our guides to speak their language," Marques said.

Marques said it is important that guides or tourism officials learn their languages in order to accommodate them more. For instance, she said they have received feedbacks the the Chinese language being used by the guides is the traditional, which, according to some Chinese tourists, is different from the modern Chinese language, which is being used.

Aside from focusing on the four foreign markets, the office is also planning to hold a Halal awareness program to tourism establishments in order to accommodate Muslim tourists.

Marques said some of the tourists coming from Singapore, Indonesia, and Malaysia, are mainly Muslims.

"Some of the institutions here in the city are not yet very aware of of the Halal certification, which is very important to Muslim tourists," Marques said.

She said they have talked with Muslim stakeholders to hold Halal seminars.

"This will address the diverse market of the growing number of tourists coming to the city," Marques said.

She also said they will be having awareness programs and seminars on market specifics. For example, she said, they will identify what are the preferences and the needs of the Japanese market.

"We do not need to change the attractions in the city but we should know what the needs of our tourists are and what sells to them," Marques said.

Published in the Sun.Star Davao newspaper on February 08, 2014.


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