Drop in ticket sales seen this year

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Wednesday, January 22, 2014

SINULOG organizers reported a significant dip in grandstand ticket sales this year, which could affect their overall income from the Sinulog 2014 grand parade and related activities.

When before tickets for grandstand seats at the Cebu City Sports Center would be sold out days ahead of the parade, last Sunday, a number of tickets were still waiting for takers.

The Sinulog Foundation Inc. (SFI) hoped to sell at least 5,600 tickets worth about P6.5 million, excluding the 500 tickets intended for guests of the mayor and other Cebu City officials. The proceeds would form part of the P40 million needed to mount the Sinulog parade and related activities.


The bad weather last Sunday and some people’s fear of aftershocks may have caused the dip in ticket sales, SFI Executive Director Ricky Ballesteros said.

He said some may also be on a tight budget due to successive relief operations for victims of calamities last year.

“A lot of people called us to ask how safe the grand stand is, if an earthquake or aftershock occurs. Some are worried that they are not safe here, so that’s probably one of the factors,” Ballesteros told Sun.Star Cebu.

To address safety concerns, the SFI set up additional stairs and designated more entry and exit points at the bleachers to make it easy for revelers to go down in case of any untoward incident.


The SFI printed some 6,100 tickets for different sections of the grandstand.

The tickets are color-coded—1,500 tickets for the pink section at P800 each, 1,500 tickets for the green section at P1,000 each, 2,100 tickets for the yellow section at P1,200 each and 1,000 tickets for the blue section at P2,500 each.

An initial inventory of the sold tickets showed that only the pink tickets were sold out.

“We may have sold fewer tickets but there are also more entries in the photo contest, so mabawi ra sa registration fee sa photo contest,” Ballesteros said.


At the SFI office yesterday, organizers started the audit of sold and unsold tickets to find out how much the organizers earned from the grandstand tickets.

Proceeds of the tickets, rental of sidewalk stalls, registration fee for the Sinulog photo contest and corporate sponsorships will help pay for the Sinulog activities and grand parade.

Ballesteros said they could not say yet how much exactly they spent for the Sinulog until all billing statements come in. They also have to finish the audit to find out how much they earned.

From sponsorships alone, they expect to generate some P10 million in cash.

The Cebu City Government also donated P20 million for the cash prizes and trophies for the winning entries in the dance, higante, puppeteers and float categories.

Published in the Sun.Star Cebu newspaper on January 22, 2014.

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