Fashion: A new school of thought-A A +A
Thursday, September 4, 2014
THE fashion industry is a fast-paced one, and contrary to what many believe, it is not exclusive to sketching designs or patterning clothes. Fashion is one of those industries that requires the tricky balance of creativity, hard work and business sense.
To bring some know-how straight from fashion insiders themselves who know the ins and outs of the industry, the University of the Visayas New School of Design (UVNS) presents its new program called Fashion Immersion. The school says the Fashion Immersion course is designed for people who feel the need to express new sartorial ideas, and get a kick out of people’s reactions to avant garde fashion.
One of UVNS’ mottos is “No minors, great mentors.” Along with program director Dexter Alazas, other mentors for Fashion Immersion are Leonardo Igloria, Oj Hofer, Mia Arcenas, Anya Lim, and for makeup, Jessie Glova.
Dexter says it’s helpful to determine what type of fashion a student could excel in, whether it’s bridal wear, ready-to-wear clothes, menswear, or others. Aside from the technical fundamentals of learning how to cut, drape, and illustrate, the program hopes to put students in the fashion scene and see how the industry works in the real world, outside of the atelier.
One can also be a brand manager, stylist, or work on the administrative side of the business with the right attitude and know-how. Dexter says the great thing about creativity and fashion is that change is allowed, and improvement is encouraged.
Leonardo, who has been in the fashion business since 1984, says that a lot of things have changed in the industry over the decades. Despite this, not everyone is going to be on the runway or a print editorial. He encourages designers to have individualism in their clothes, while still being practical and wearable.
As a young designer and businesswoman, Mia knows firsthand that it’s not easy for fresh grads to start their own business. Many expect to have their own fashion empire right after finishing fashion school, but every business requires people and money.
Mia says it’s not just about capital: “Even if you have a million dollars, you still need direction.” She encourages growing with an already-established designer or fashion house and learning as much as possible while moving up.
Adding to her belief in a good education, Mia is working on a special collection for a collaborative event with other creative women. Happening today until Sunday at Rockwell, 50 percent of sales will go to sending children to school under the Molding Optimism and Values through Education (MovEd) program.
When it comes to learning about cosmetics, the mentor is makeup artist Jessie Glova.
Jessie, who is an honorary member of the Philippine Makeup Artists Association, says makeup artistry is a lucrative business, but is expensive at the same time due to the cost of cosmetics and tools. Because of this, upcoming MUA’s need to learn to draw the line between pro bono and paid work. It’s not just about having the best application approach, but creating one’s own brand as a makeup artist. There are different fields of makeup artistry, from bridal to editorial. Film makeup and prosthetics are another ball game, with additional considerations for lighting and temperature.
Under the guidance of the mentors, the fashion and makeup programs hope to build the next generation of fashion, and get them ready for the challenges the industry brings.
Published in the Sun.Star Cebu newspaper on September 05, 2014.