News from the General

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Friday, August 29, 2014

WHEN we say boys have it easier when it comes to shopping, it usually comes from knowing of their paltry selections when going around the mall. But the landscape of local shopping has since changed, particularly for the males, thanks to the special appearance of well-thought-of choices. With many style-altering options, the trips to the fitting room may become more frequent. Let us welcome the happy problem that is the newly-opened General.

The General is a smorgasbord of lifestyle pieces for a man who wants to be bothered by the art, technology and other inspirations of our times. With it, the shopping experience is transformed into what the General would like to call as their “Curatorship Program.” This program aims to equip male shoppers with the tools of a modern-day gentleman.

A gentleman must be impeccably-clothed, naturally. To fulfill this order, the Gentleman brings together a band of names that should change a man’s buying habits:


Starting off with Victorinox Fashion, the brand combines design and functionality in its collections. It underscores the personality of its wearer while fostering a sense of well-being and mobility.

A heritage brand, Penfield has been creating well-crafted outerwear since 1975. Made to withstand the harshest of weathers such as that of the New England climate, the label does not compromise style – resulting in timelessly fashionable, functional, practical, and durable outerwear selections.

For those who take their denim seriously, G-Star Raw makes it way to Cebu. A Dutch brand, G-Star Raw introduces the concept of luxury denim for the streets. By fusing high-level craftsmanship with street level edge, the outcome includes raw, untreated denim pieces that are wearable and functional.

Every now and then, General would mix up the brands found inside the store to keep things fresh!

Published in the Sun.Star Cebu newspaper on August 30, 2014.


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