Style, innovation and a touch of inspiration

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Monday, June 9, 2014

“That design should not be limited” is the message of “Mi Ystilo,”, a custom-made furniture exhibit presented by Heritage Muebles Mirabile Export Inc.

The show, which happened last Friday at the Blue Elephant Sky Lounge of Apple One Tower in Cebu City, was projected as the highlight of the 20th year of Heritage as a homegrown source of locally-crafted furniture.

Featured designers at the one-night fare of talent were interior designer Ivy Canton with her cloud-inspired dining set, “Cloud Dining”; New York-based interior designer and space planner Erik Lopez with his Scandinavian creation called “Oceania”; and architect Ryan Ricardo with his untitled black leisure chair.


“The demand is crazy this year. The market now wants something different. Thus, we are underlining the personalization of orders. This is where designers come in. It is indeed crucial for the business to team up with a diversity of minds,” explained Heritage president and chief operating officer, Charles Lim.

Anybody can do his own style. People can create. According to the wife of Charles, Heritage chief marketing officer Sunshine Lim, every furniture has a story to tell.

The technicalities, materials and colors, for one, bring the story to life. For instance, her black and white chair displayed at the launching of “Mi Ystilo” is a depiction of reality, transparency and relationships.

“When you trust people, you respect each other. Black and white,” Sunshine said of her piece.

Claimed to be the “first” furniture customization in Cebu, “Mi Ystilo” complements the existing core services of Heritage: refurnish, upholstery and redesigning, equipped by the company’s unwavering commitment to quality, durability and punctuality.

“Furniture custom design is not yet a mainstream thing for Filipinos, for many reasons—economic, value. Filipinos have fantastic ideas. Foreign intrusion is not really necessary.

“The appreciation of the public for this industry will be developed over time, especially with the recent real estate boom in the country. It’s just a matter of promoting the competence of local players just like what Heritage is doing now,” observed Lopez, who has collaborated for about a year now with Heritage—the first Filipino company he has worked with.

The initial labors of Charles when he started Heritage in 1994 fructified as a business with the production of furniture that had a balance of clientele in the local and global arenas.

Heritage produces lamps, wall arts, dining and living sets, chairs, benches, tables, beds, planters and storages for hotels, resorts, residential units and restaurants, among others, for the Philippines, Singapore, Australia, Saudi Arabia and Spain.

Brand lifestyle icons are dean of Cebu fashion Philip Rodriguez, style persona Rosebud Sala, restaurateur and land developer Shanna Louise Te Lopez and Rep. Gwendolyn Garcia (Cebu, third district).

Heritage has its fair share in the competition; bullish despite the entrance of second-rate players which some buyers still patronize.

“Shift with the trend. Compete with quality over quantity,” the Lims posed a challenged.

More than just a business feature, “Mi Ystilo” is an invitation. Anyone can approach Heritage for a specific concept to be executed. By anyone, it includes designers, architects, contractors, whether professionals, freelancers or enthusiasts as long as driven by interest to actualize design ideas.

It’s been two decades of furniture manufacturing at Heritage. Everyone is welcomed to dream, design and create.

Published in the Sun.Star Cebu newspaper on June 10, 2014.


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