Costanilla: Andrino’s radio show ‘Hudyaka ug Serbisyo’

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By Sam Costanilla


Sunday, June 1, 2014

VETERAN. He is one of Cebu’s veteran radio personalities. He started his broadcasting career in the mid-60s as a drama and voice talent instead of pursuing his teaching profession. His familiar voice was heard on a daily basis in almost all radio stations here that hired him as program host. But his program was not of the combative style even if he commented on current issues. His program was more on making his radio listeners laugh by changing his voice, according to the characters involved in his jokes, and playing novelty songs and love hits. Max Andrino eventually earned the monicker, Daloydoy, a comical character that always plays a central role in his jokes on the radio.

Entertainer. “Through the years, Daloydoy has been and will always be an on-air entertainer and stress buster. My radio jokes are always wholesome and designed to delight my listeners, hoping to help them forget their problems,” Andrino confided to us. We can personally attest to his statement and confirm its veracity as we also had the chance, as a child then, to listen to him. Little did we realize that the two of us would become media colleagues. We began our own career in broadcast in 1978, first as a drama/voice talent and then as news writer and newscaster.

Program. Today, Monday, Andrino will start handling a brand-new radio program. From Monday to Friday, he will be heard from 4 to 5 p.m. and every Saturday from 4 to 6 p.m. on Radyo Mo Nationwide (RMN) dyHP 612 Khz. His program is aptly titled “Hudyaka ug Serbisyo Publiko” which is obviously about making his listeners laugh and giving them some public service by accommodating and acting on their complaints and concerns.


For sure, it will be a good mix of fun and some serious stuff of which Andrino is an expert. He will definitely tickle our funny bone but at the same time serve as our bridge to appropriate government agencies or even private entities.

Newscast. By the way, after Andrino’s program, our good friends dyHP station manager Ruphil Bañoc and Divine Marcial-Flores, both lawyers, will be doing the 5 to 6 p.m.

Cebuano news program. It is aired simultaneously on Cebu Catholic Television Network channel 47. It’s our favorite news program because before they wind it up, the two lawyers engage in a spirited discussion of some important issues that help their television viewers and radio listeners understand the matter easily. They are lawyers but they try to avoid a lot of legalese so that ordinary viewers and listeners will not be confused with legal terms. That’s broadcasting at its finest. 

Forum. Effective Friday, June 13, a brand-new media forum will be formally launched at Cebu Business Hotel on Colon St. Called “Tapok-Tapok sa Sugbo,” the gathering will be held every Friday from 9 to 11 a.m. with local newsmakers or sources as panelists, depending on current issues that need to be tackled extensively. Organizing it is the Publishers’ Association of the Philippines Inc. (Papi) Cebu chapter, led by Andy Manatad and engineer Greg Senining, vice president for the Visayas, and chapter president, respectively. As forum moderator, we would like to thank our dear friend Tony Brigoli, one of the hotel’s bigwigs, for accommodating our request to make Cebu Business Hotel a venue of the weekly media forum. Of course, it is open to all tri-media practitioners who wish to cover it.

Tourism. Talking of Papi Cebu chapter, it is now busy preparing for the club’s national press congress which is its very first time to do so. Yes, Cebu will be the venue of this major media event in February next year.

It is expected to gather over 400 delegates coming from various publications across the country. One of the activities that the delegates will absolutely enjoy will be local tourism. Papi Cebu chapter leaders will take them to several attractive destinations here. The club is banking on the full support from the Capitol and the component cities of Cebu to make this press congress a memorable one for all the participants.

Published in the Sun.Star Cebu newspaper on June 02, 2014.


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