Costanilla: ‘Sinegugma,’ a Cebuano digital movie production workshop

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By Sam Costanilla


Sunday, May 25, 2014

APPRECIATE. We always appreciate groups or people who continue to strive for the development of the Cebuano filmmaking industry. It has always been our belief that reviving the local movie business is not a hopeless effort and that our homegrown talents stand to benefit a lot from such move. In fact, we have been challenging moneyed individuals to venture into film production, stressing that they need not be afraid that their investment will just go to waste. Why? Because even in Manila and the rest of the Tagalog-speaking areas across the country, there are a lot of Cebuano/Visayan-speaking residents. We are sure that these people would not fail to watch movies that feature actors and actresses from the Visayas. For the Luzon audience, subtitling these flicks in Tagalog is the best option.

Workshop. For its effort in encouraging our local filmmakers to do their best in the area of movie production, the Cebu City Government through its Cebu City Youth Development Commission should be commended and supported by all individuals with good intentions, especially those who have been clamoring for the eventual revival of the local movie industry. Our good friend Marlon Douglas Hofer of the City Mayor’s Office informed us that they have initiated “Sinegugma,” a Cebuano digital movie production workshop and video competition. “This event serves as platform to involve the Cebuano youth in the digital filmmaking venture in order for them to explore this creative medium for expression and communication,” Hofer added.

Meals during the workshop are free of charge. Those who would like to know more about the workshop may call or text Hofer on 09328919189 and 09998843118.


Subjects. He also informed us that the workshop will be facilitated by local professionals in the filmmaking scene. The subjects include acting, directing, screen writing, production designing, cinematography and editing. To be specific, the schedule and activities are as follows: May 31 to June 1, the workshop proper; June 2 to June 15, video production; and June 20, deadline for submission of entries. June 28 is the screening, judging and awarding of winners. All these activities will be held at the social hall of the Cebu City Legislative Building. Hofer added that youth delegates that are interested to join the workshop are urged to register with the Cebu City Public Information Office (CCPIO) before May 31. We should also mention here the effort of Mayor Mike Rama and CCPIO supervising officer and protocol guy Jojo Labella
in giving birth to “Sinegugma.”

Back. Remember Cecille Paschner who used to publish Today’s Philippines magazine here before residing in California for more than 10 years?

This dynamic friend of ours is back in Cebu for good and in fact, Cebu Catholic Television Network (CCTN) channel 47 president Nonito Limchua has just appointed her as marketing director of the broadcast outfit. We know Paschner as an energetic lady and we are sure that she is a big asset to the station.

Member. At the same time, Paschner was included as member of the Publishers’ Association of the Philippines Inc. (Papi) Cebu chapter during the club’s regular weekly meeting. Those who attended it were unanimous in their decision to admit her to the club’s roster of members and in her short message, Paschner vowed to do her best to help Papi Cebu chapter become a strong and dynamic media organization. By the way, the other incoming members of the club are Hildigrace Montesclaros of dyHP, Judith Eugenio of Eugenio Concepts, Dr. Rene Obra of dyRB and Jade Oscar of Bantay Radyo.

However, the club’s membership committee will still have to tackle their qualifications although it is likely that their admission to Papi Cebu chapter is already in the bag, so to speak.

Songs. We should also commend dyRF station manager Fr. Bobby Ebisa SVD for allocating at least an hour every Sunday evening (8-9 p.m.) to help promote purely Cebuano/Visayan compositions, particularly those that were submitted as entries to the yearly Cebu Popular Music Festival, a project of the Cebu Arts Foundation Inc. chaired by former Rep. Eduardo Gullas. The program is titled Sugboanon ug Iyang Huni that composer Manolito Languido is handling. To us, this is a big contribution to the effort to sustain the popularity of compositions done by local songwriters and interpreted by local performers. DyRF is 1215 Kilohertz on the AM dial.

Published in the Sun.Star Cebu newspaper on May 26, 2014.


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