A passion for tea

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Tuesday, January 21, 2014

SERENITEA describes itself as “an innovative, healthy and casual teashop equipped with a passion for tea.”

The place is so passionate about the product that there are more than 50 types of tea concoctions to choose from: starting with plain brewed teas to milk teas plain or with grass jelly, “yakultea,” “fruitea,” “teafrost,” matcha tea (a Japanese tea) concoctions, to tea with chocolate, with pulp, with ice cream. A franchisee, Cebu’s Serenitea prides itself in making “Mango Tango,” a drink with mango bits that has been included in the menu of Metro Manila Serenitea outlets.

The place has a unique store menu that not only lists its tea offerings but also permits a customer to choose his sugar level (from full to none). The menu also has drink legends that show which are the best sellers, which are caffeine free, which are good for kids (like “Coco Cooler” and “Milo Dino”), which are light and are slush, and cannot have what it calls sinkers. Sinkers are a choice of texture add-ons like aloe vera, black bricks, black diamond, crystals, egg pudding, green tea jelly, panna cotta, perilla, red bean and frost. (All the brewed teas—Assam black, earl grey black, jasmine green, osmanthus oolong, and roasted oolong—are light.)


Enrico Luis Luk, Serenitea supervisor, said that the basic milk tea syrup comes from Taiwan and that the Cebu franchisee also has the franchise for all of the Visayas; to date, it has only one outlet, at Calyx Centre at the IT Park.

Luk was born in Hong Kong but has been in Cebu for about a decade. He finished high school in Sacred Heart School-Jesuits and got his Hotel and Restaurant Management diploma from the University of San Carlos. He is hands-on in Serenitea which, he says, has a seating capacity of 50, and is open from 11 a.m. to12 midnight daily, except on Fridays and Saturdays, when the place closes at 1.a.m. He adds that the place offers free Wi-Fi, and for those who want something more than just a drink, the waiters can take orders for food served in sister companies next door: Dong Juan, Sunburst, Hikay and even 7-Eleven. In fact, for January, Serenitea offers spicy chicken wings
concocted exclusively for it by Sunburst.

Serenitea, Luk says, has a tea espresso machine that ensures giving the customer fine tea with a rich aroma. And the place has a serene ambiance perfect for appreciating one’s choice of tea.

Published in the Sun.Star Cebu newspaper on January 22, 2014.


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