Sinulog fashion, your way

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Thursday, January 16, 2014

THE whole city is bursting with excitement as Sinulog is pretty much upon us. Whether it’s joining the procession, watching the grand parade or having fun at one of the many Sinulog parties, everyone wants to celebrate in their own way. There’s no reason that your Sinulog T-shirt shouldn’t also be distinctly your own.

Cut and Style was so popular during its first run that Islands Souvenirs has brought it back for the second year, with a team dedicated to snipping and styling T-shirts according to every whim and fancy. This year, the brand released dozens of fresh new choices for Sinulog T-shirts with more vibrant designs, puff printing and metallic touches. There were also plenty of embellishments to add to the T-shirts, with studs and beads in every shape and color.

At the opening of Cut and Style 2014 on Jan. 10 at the SM Northwing Atrium was an exhibit featuring Islands Souvenirs Sinulog T-shirts personalized by some of Cebu’s most creative minds. These included fashion designers Arcy Gayatin, Edwin Ao, Protacio Empaces, Mary Ty, Rei Escario, and Philipp Tampus.


Personalities from other artistic fields also designed their own T-shirts, such as architect Buck Sia, furniture designer Debbie Palao, artist Doro Barandino, abstract artist Sio Montera, sculptor Anton Quisumbing, accessories designers Butch Carungay of Avatar and Dianne Espera of Sepa, and Mark Tenchavez of Shandar shoes and accessories.

The exhibit showcased not only some of the finest in Cebuano creativity, but also the versatility of the T-shirts and ideas for guests on how to make their T-shirts their own.

Buck Sia explained that he does progressive architecture. Forgoing embellishments, his T-shirt was snipped into asymmetric architectural lines with triangular and angled cuts on the shoulder and lower hem. “Battle scars” were cut to compliment the Apache Indian print on the T-shirt.

Edwin Ao also decided to shy away from beading his T-shirt. His design was inspired by the paint dripping technique of abstract expressionist Jackson Pollock, using mostly white paint and accented with blue and red.

On the other hand, Protacio Empaces and Mark Tenchavez had their own take on embellishments for their shirts while capturing the spirit of the Sinulog mardi gras.

Protacio said he didn’t want to overwhelm the colors on his T-shirt, so he focused on accenting the sleeves with fringe and colorful costume stones. Mark says it took one week to hand-sew his T-shirt with Swarovski, spiked beads, gold beads and princess-cut crystals in sapphire blue, emerald green and other rich hues.

“I wanted to capture the diversity of the Sinulog crowd by using diverse beads and colors,” Mark explained. He also incorporated some cutting into the design to give the shirt a fun and younger silhouette.

Adding to the stylish set were top fashion bloggers Kryz Uy and Camille Co, who had a meet and greet with their followers to share tips on how to style their Islands Souvenirs T-shirts.

To Cut and Style your own Sinulog T-shirt, visit SM City Cebu during mall hours until Jan. 17, and all Islands Souvenirs stores until Sinulog Sunday, Jan. 19. Limited edition Sinulog T-shirts start at just P199.75.

Published in the Sun.Star Cebu newspaper on January 17, 2014.


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