Grand Land assures quality wires for project

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Wednesday, September 3, 2014

CITING the importance of safe and quality wiring in their developments, the Gaisano Grand Group has extended its partnership with Phelps Dodge Philippines Energy Products Corp. (PDP) for the installation of Phelps Dodge (PD) wires and cables in its flagship condominium project in Banilad, Cebu City.

Grand Land Inc., which is the property development arm of the Gaisano Grand Group, announced that it has installed two towers of their Grand Residences with lead-free type THHN/THWN2 PD wires, which began last March.



In previous years, PDP has also installed PD wires and cables in 24 Gaisano Grand establishments scattered across the Visayas and Mindanao. 

“As a developer, our business is not just about selling a house. It is also our responsibility to our buyers to give them the best investment. (The investment) should not just be limited to the external factors but also what is inside the building or development,” Grand Land president Ryan Go said. 

With PD wires, Go said unit buyers of Grand Residences can be assured of a “safe and worry-free” home.

Safety features

This type of wire is designed to operate at a maximum conductor temperature of 90 degrees Celsius for both wet and dry locations. It also has a higher cable ampacity and greater resistance to abrasion and the effects of petroleum byproducts and chemical agents and oils, PDP sales engineer for Visayas Mark A. Resma explained.

Before year’s end, Resma said two additional towers in Grand Residences will be installed with PD wires.

Causes of fire

“Wires and cables is the lifeblood of a home,” said PDP senior vice president and chief operating officer Alex C. Ignacio. The installation of poor quality wires, he added, can mean the loss of homes, or worse, lives. 

In the Philippines, 31 percent of fire incidence, according to the Bureau of Fire and Protection, is “electrical in nature,” followed by spontaneous combustion and open flame at 22 percent.

Fires in high-rise buildings, according to PDP, could be worse since the country’s firefighting equipment can only reach the 10th floor.

In one month, PDP produces 100 to 120 metric tons of wires for the Visayas, which is equivalent to roughly P60 million. Majority of its clients are utility companies and industrial and commercial establishments. Resma said some of its clients include Cebu Landmasters Inc., Innoland Development Corporation, and Primary Structures Corp.

Of the entire construction cost, wires and cables account for only two to five percent. “For a P1 million budget for a house, only P20,000 to P50,000 will be spent for electrical wires,” noted Resma.

PDP is also working with the Visayan Electric Company Inc. (Veco) for the latter’s underground cabling project.

Heading south

Resma noted that with the construction boom in the next three years, especially for Cebu, the demand for PDP wires and cables will also grow. However, he said that the demand is expected to decline.

“In the later part of 2016, construction is seen to slow down,” Resma said. 

The growth in the next year, he said, will trickle down to the south of the Philippines, citing Davao, in particular.

At present, the bulk or 40 percent of PDP’s sales come from the greater Manila areas. 

PDP maintains its manufacturing hub in Tarlac. The company is a partnership between the Andres Soriano Corp. (Anscor) and Phelps Dodge International Corp. (PDIC). In 2007, PDIC became part of General Cable Corporation, making PDP part of the latter’s global network.

Published in the Sun.Star Cebu newspaper on September 04, 2014.


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