J.CO Donuts opens 2 branches in Cebu

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Tuesday, September 2, 2014

Contemporain Foods Inc. marketing officer Lesley Jane T. Chan says their donuts are “uniquely Asian,” adopting enough sweetness compared to other donut brands. (Jonolin Luab)

INDONESIAN food chain J.CO Donuts and Coffee continues its aggressive expansion in the Philippines as it simultaneously opened two branches in Cebu on Monday: in Ayala Center Cebu and SM City Cebu.

The two stores are on top of the existing 26 in the country. J.CO first entered Metro Manila two years ago, through its local exclusive franchisor, Contemporain Foods Inc., an affiliate of the Liwayway Marketing Corporation of the Oishi snack brand.

CFI marketing officer Lesley Jane T. Chan said in an interview on Monday that the retail chain already reached Mindanao with branches in Cagayan de Oro and General Santos.


“We will open seven more stores this year and we are looking at Davao, Bacolod, and Iloilo (among others),” Chan said.

The first provincial J.CO store in the Philippines was in Cavite. Cagayan de Oro is the first branch outside Luzon.


In Southeast Asia, the donut chain has already opened more than a hundred stores scattered in Indonesia, Malaysia, Philippines, and Singapore. It has also reached Shanghai in China.

J.CO was originally founded in Jakarta, Indonesia in 2005 by Indonesian entrepreneur Johnny Andrean.

Chan said it has no immediate plans to add more branches in Cebu. However, she expressed confidence that J.CO will be embraced by Cebuanos.

J.CO has 25 variants of donuts and adds one variant every two months. Chan said their donuts are “uniquely Asian,” adopting enough sweetness compared to other donut brands.

Raw materials for J.CO donuts are imported from Indonesia but these were also sourced out from other countries.

With the opening of J.CO in Cebu, a hundred employees were hired to run the two stores, with around 50 employees per branch.

The Ayala branch has a seating capacity of 105 while SM branch can accommodate 70.

Major donut retail players in the Philippines, aside from J.CO, are American brands Krispy Kreme, Dunkin’ Donuts and Mister Donuts.

J.CO is reported to be the fastest growing coffee chain in Southeast Asia.

Published in the Sun.Star Cebu newspaper on September 03, 2014.


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