Ng: Ice bucket challenge

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Thursday, August 28, 2014

THE ALS Ice Bucket Challenge has gone even more viral. If you do a search on YouTube, it will give you over six million results. Searching “ice bucket challenge Philippines” will give you over 60,000 results, with videos of celebrities, politicians and even businessmen taking the plunge. My son did it, and so did most of his classmates, and they are still high school students.

Last week, I said that having raised a few million was high, some reports have indicated that the ALS organization might have received already close to, if not, exceeding $100 million in donations.

Of course, there are also some opportunists, and one of the most interesting was the video that was posted by Samsung. It is about their Galaxy S5 phone accepting the challenge.


According to Samsung, the phone has IP67-certified waterproofing, allowing it to be dunked for 30 minutes in three feet of water. However, what better way to show that the phone is really ‘cool’ than by accepting the ice bucket challenge? Then it took the opportunity to nominate the Apple iPhone 5S, the HTC One M8, and the Nokia Lumia 930, phones that are likely unable to stand the challenge.

The video itself in just a few days has garnered over four million views, so once again, credit is due to Samsung for having really good advertising sense (do you remember that time when Ellen DeGeneres took a selfie with fellow movie stars during the Oscar awards using a Samsung smartphone?)

Well, there have been a few mishaps, but overall, I guess this is one viral campaign that literally took the world by storm.


Just a side comment that I read with regret: Steve Ballmer, former CEO of Microsoft, has resigned from the board. I think Microsoft is very much challenged right now for failing to see the rise of smartphones and tablets. Much of the blame was put on Ballmer, although the corporation did grow a lot during his tenure. Unfortunately, as they say, you are only as good as your last quarter’s results. Even if he made a few wrong calls after a lot of good ones, he still needed to be replaced.

Anyway, Microsoft’s stock has been rising since he left, and as Microsoft’s single biggest shareholder, he has been out of the CEO job the last six months, but a few billion dollars richer, which allowed him to buy the NBA team LA Clippers. He will be laughing his way to the bank.

It was just like Winston Churchill. He is often credited for the spirit that saved the UK during World War II but lost the elections immediately after that. Well, the political world may not be as different as the corporate world after all.


Published in the Sun.Star Cebu newspaper on August 29, 2014.


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