Singapore-based company opens The Social in Ayala-A A +A
Thursday, August 21, 2014
SINGAPORE-based Tadcaster Hospitality recently opened its first business venture in the Philippines in Cebu called The Social located at the new wing of Ayala Center Cebu.
Tadcaster Hospitality chief executive officer John Hatherly said the expansion to Cebu is buoyed by the city’s upbeat sophisticated night life and dining market.
Although they are expected to compete with local players who are no stranger to Cebu’s palate, Hatherly said their entry will make competition better as they will introduce a different kind of experience and standard in the industry.
Tadcaster Hospitality is an operator of different restobar and restaurant brands in Singapore and Australia.
Hatherly believes they will have a high chance to succeed if they will offer something different but a bit better to the Cebu market.
“What we bring in here actually is unique compared to what is already existing. By
day, The Social is an Australasian, European Café, serving rich salads, freshly made pizzas, classic comfort food, and delectable desserts.
At night, it evolves into a lounge hub with music from the best local and international DJs. “Ambient colors subtly move from bright and fresh during the day, to warm and inviting during the evening, accentuating key areas around the bar, while highlighting the different textures and patterns of the interiors,” he said.
Prior to opening, Hatherly said he and his team went around Cebu to study the market.
He found out that the market is now more open to concepts such as theirs.
“The Social greets diners with a New York-inspired atmosphere, combining vintage industrial chic aesthetics with its exposed pipes, distressed bricks, and graffiti walls. It features an open kitchen, an indoor and outdoor bar, and an alfresco area,” said Hatherly.
“Cebu is a vibrant city. It is growing and we wanted to help in its development,” he said. “We are actually committed of growing here more than just making Cebu as a test-market.”
Published in the Sun.Star Cebu newspaper on August 22, 2014.