Rustan’s Supermarket opens bigger branch in new wing of Ayala Center

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Monday, August 11, 2014

RUSTAN’S Supercenter Inc. (RSI) opened over the weekend one of the biggest Rustan’s Supermarkets in the country today in Ayala Center Cebu’s new wing.

The newly-relocated supermarket at the mall’s new wing basement is about 2,800 square meter and is as big as their flagship supermarket in Makati, said Manuel Alberto, vice president of Rustan’s Supermarket.

Alberto said the growing sophisticated market in Cebu prompted them to upgrade their outlet here not just in size and also in product offerings.


“Cebuano shoppers are now more educated about the best around the world. In response to this, we have improved the shopping experience, making it more pleasurable and convenient for this discerning market,” he said.

“Cebu has always been an important market for us and we intend to grow further here,” he said.

Alberto said the company has commissioned a known international retail design artist to provide the right ambiance and aesthetics inside the supermarket.

2 more this year

Rustan’s Supermarket has 19 branches nationwide and is set to open two more this year, including another branch in Cebu at Oakridge in Mandaue City. The other outlet will be in Manila.

RSI is the operator of Rustan’s Supermarkets, the Shopwise chain of hypermarkets and Wellcome. The company, which was founded in 1970, is now a member of the Dairy Farm International Group, a multinational company that brought Mannings, Giant, Jason’s Guardian, Ikea, Cold Storage and many more retail superstores to the world.

The Tantoco-led supermarket in Cebu now carries more international and exclusive brands, such as Casino and Waitrose, compared to its previous setup. It has also upgraded its customer service through its personalized shopping program, where customers will be advised on the latest promotions or best product offers available daily.

“We wanted to develop and maintain that personal connection with our clients through this program. We have done that in Manila and we hope to develop that kind of connection here,” said Alberto.

He also announced that with the growing health conscious market in the country today, the company will be launching in Manila a whole organic section inside its supermarket to include a complete range of natural food, genetically modified organism (GMO)-free and gluten-free products before the end of the year.

He said they will eventually bring the concept to Cebu. KOC

Published in the Sun.Star Cebu newspaper on August 12, 2014.


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