Radisson tweaks offerings for meetings, conventions

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Wednesday, August 6, 2014

RECOGNIZING the meetings, incentives, conventions and exhibits (Mice) market as a key segment and major contributor of the hotel’s revenues, international chain Radisson Blu Hotel Cebu recently introduced new things in its Mice setup to draw in more clients.

“With Cebu becoming a more popular Mice destination, our focus is to secure more Asia-Pacific events and to keep the domestic momentum going on national, regional and local Mice,” said Princes Anderle the hotel’s director of Marketing and Communications. She said that Mice business is on the uptrend that they have had several Asia-Pacific conventions which put the hotel and Cebu on the map.

The hotel said they intend to keep the momentum of Mice events in Cebu by tweaking small and medium conferences to cater to various markets.


Called the Experience Meetings, this allows delegates to experience a fresh take on meetings with the introduction of Brain Food and Brain Box.

Brain Food is a food and beverage solution to keep delegates productive. Each researched meal is prepared by executive chef Frederick Cyr from farm to table together with nutritional experts from different parts of the globe to keep the blood sugar levels constant in order to fuel the mind for a longer period of time.

Brain Food for meetings serve fesh, well-balanced and locally-sourced low fat and low sugar produce.

The Brain Box innovation on the other hand, provides a conducive environment for meetings, of which the venue is equipped with flexible furniture layout, from colorful bean bags, yoga mats and stationery supplies to touches like stress balls, iPads, games, puzzles and more.

The hotel says the Brain Box concept inspires active engagement based on the four different learning styles--visual, kinesthetic, tactile and auditory.

This concept is ideal for small to medium-sized meetings of up to 30 persons. Compared to traditional meetings, this out-of-the-box concepts charge 20 percent higher.

The hotel also said it has improved its unlimited complimentary Wi-Fi connection to meet the Internet needs across the meeting spaces for superior connectivity and communication capability, whether it’s for social networking or conducting research.

The 400-room hotel currently logs 75 percent in occupancy. The hotel is also the lead venue of the Asia Pacific Economic Cooperation (Apec) ministerial meetings in 2015.

This early, Anderle said they are reviewing the hotel checklist to ensure that they are able to meet the stringent requirements of Apec.

Aside from improving the Mice setup, the hotel also announced they are upgrading Feria, the hotel’s restaurant.

“In October, Feria our all-day dining will get a new look and feel as we take the lead as the city’s best buffet restaurant,” said Anderle.

“Feria upgrade will cost P3.5 million with the addition of a rotisserie for lechon, roast chicken and other grill menus. Enhancements will be seen in the buffet station, table centerpieces and cutleries,” she said.

She added they will also be introducing a new culinary offering - an Indian and Mediterranean station with an Indian chef joining this October. The restaurant will also launch Feria Studio, the hotel’s desserts studio, which will offer desserts such as bread and butter pudding, gelato ice cream and cheesecake.

Published in the Sun.Star Cebu newspaper on August 07, 2014.


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