New fuel station to open in Cebu

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Tuesday, July 29, 2014

A LOCAL company is opening its own fuel station in Cebu City.

Diatoms Fuel will open on Aug. 8 at a 300-square meter property on P. Del Rosario St. The station is run by Power8 Fuel.

Power8 Fuel chief operating officer Edwin B. Robin said the station will have a tank capacity of 19,000 liters.


With Power8 Fuel being a Pilipinas Shell Petroleum Corp distributor for Cebu and Bohol, Diatoms’ fuel will also be supplied by Shell but under a price that can compete with that of the independent players, Robin said.


Diatoms will be offering diesel, unleaded, and premium gasoline to motorists. Robin said fuel prices in Diatoms are P1.75 lower per liter than that of the big three players.

“We are a new player who can provide (the market) cheap and quality fuel,” Robin told reporters.

He said that in three months, another Diatoms station will be opened. He said it will be in a 990-square meter property at the corner of Kabajar St. in Guadalupe.

Power8 also has a dealership with Shell for its station in Tisa, Labangon since 2012, where it carries the Shell brand.

Robin said the company is planning to to open around 10 Diatoms stations in the Visayas by next year. For this year, Diatoms’ expansion will focus on Metro Cebu.

Aside from quality and affordable fuel, Robin said motorists can expect high level of customer service. There will be 10 people to man the first Diatoms station. It will be managed by Power8 Fuel marketing manager Martin M. Pila.

Power8 Fuel is a subsidiary of Robinland Inc., which is into property development, construction, and food.

Robin’s venture into the oil industry started two years ago as a dealer of Shell.


Diatoms Fuel got its name from microscopic marine algae diatoms, which, according to Robin, were embedded deep down the earth to form part of fossil fuels.

Last year, the big three oil players covered a total market share of 69.1 percent while independent players got a 30.9 percent, according to Department of Energy.

Independent players include Phoenix Petroleum, Total Phils., Liquigaz, Unioil Petroleum Phils., Seaoil, Jetti, PTT PhilIsla Gas, and TWA Inc.’s Flying V brand among many others.

Total demand for petroleum products rose 5.9 percent to 117,489 million barrels (MB) last year from 100,991 MB in 2012. The average daily requirement in 2013 was at 321.9 MB while 303.3 MB in 2012.

Published in the Sun.Star Cebu newspaper on July 30, 2014.


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