Suzuki inaugurates showroom in Mandaue City

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Sunday, July 20, 2014

The seven-seater family car is the latest entry of the company in the compact multi-purpose vehicle segment. The car is priced from P669,000 to P862,000, depending on the variants. (Ruel Rosello)

JAPANESE vehicle manufacturer Suzuki Philippines Inc. said it is looking to sell 6,000 vehicles this year, with Cebu accounting for a significant share of the target.

This is according to Auto Centrale Group president Brian L. Chua during the opening of the 2,000-square meter Suzuki Auto North Cebu on A.S. Fortuna St. in Mandaue City on Friday.

“We see great potential in our market in Visayas, especially in Cebu, considering that this dealership has been our top provincial dealer in the country in the past years,” said SPI president Hiroshi Suzuki.


Auto Centrale Group was awarded by SPI in 2013 as the best dealer in sales-provincial and the best dealer in sales for Swift DZire. The dealer has been receiving awards from Suzuki Philippines since 2006. It has been selling Suzuki cars in Cebu for nine years now. Its previous showroom was also in Mandaue City.

Chua attributed the sales growth to the “sound” economy of Cebu, with its high employment rate accompanied by the low interest rates offered by banks for car loans.

He said a bulk of its buyers in Cebu is comprised of the “young” market, describing the Suzuki brand as a “young and hip brand.”

Last year, SPI reached sales of 5,000 vehicles. Its market share in the Philippines is at three percent while. It gained five percent market share in Cebu, Chua said.

Also on Friday, SPI unveiled in Cebu the seven-seater family car Suzuki Ertiga. It is the latest entry of the company in the compact multi-purpose vehicle (MPV) segment.

The car is priced from P669,000 to P862,000, depending on the variants.

Boost presence

With the opening of the newest facility, SPI officials said it will further boost their presence in the Cebu market.

The Suzuki Auto North Cebu will be a one-stop convenience shop for all Suzuki sales, spare parts and services. There will be 10 lineups of automobiles available in the showroom. They include among others the Swift 1.2, Grand Vitara, Alto, Celerio and Grand Vitara.

“This new expansion signifies our continued commitment and confidence in the market.

You can expect that Suzuki Philippines’ aggressive efforts shall not be limited to the launching of new, great value automobiles but will include dealership improvements as well,” Suzuki said.

Suzuki cars in the Philippines are manufactured mostly in India and Indonesia. At present, Suzuki does not operate a car manufacturing facility in the Philippines.

However, officials, quoted in the company’s website, expressed plans of putting up one after they inaugurated in 2012 a P1 billion motorcycle manufacturing plant in Laguna.

The plant has an annual capacity of 200,000 units a year.

Chua expressed confidence that Suzuki will put up a car manufacturing facility in the Philippines given the growing market of car buyers in the country.

Auto Central Group also carries other brands like Subaru, Mini, JMC, and Ford.

Published in the Sun.Star Cebu newspaper on July 21, 2014.


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