UC, ECCP sign linkage agreement on program for creative industry

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Tuesday, June 24, 2014

CONFIDENT that the creative industry holds a big potential to contribute to the country’s growing economy, the European Chamber of Commerce of the Philippines has partnered with a local university to support its members’ needs on branding and marketing.

In a press conference on Friday at the University of Cebu Banilad campus, ECCP vice president for external affairs Henry Schumacher signed a memorandum of agreement with the university’s officials led by president Augusto Go.

The agreement will involve selected students taking associate degrees in animation and business administration major in marketing.


UC Banilad campus director Ofelia Mana said students will be grouped into three, with each grouped tasked to work for one ECCP member-company. The group will come up with two to four creative marketing projects per company in the first semester and one project per company in the second semester.

Sector of future

Schumacher, who expressed confidence in the country’s creative industry, cited the need to maximize its potential by tapping students through building partnerships with universities like UC, which offers an animation course.

“This (creative industry) is the sector of the future. If we don’t train thousands of people, we will not be able to protect this market,” Schumacher said.
Schumacher said a big number of Filipinos work in the creative industry today. He said a big number of Filipinos are in Singapore to work in the creative industry. Media conglomerate Walt Disney employs 8,000 Filipinos in both 2D and 3D animation, he said.

Japan, which is known for producing anime shows, is also in need of more animators. He said Filipinos can fill this demand in a billion-dollar industry, given the right training and support from government.

“The Philippines may not be the animation center in the world, but if you talk to the Animation Council in Manila, the sector is growing very fast,” Schumacher said.

ECCP Cebu Business Council chair Ben Dapat said he knows of one animation company based in the United States that set up an office in Cebu and is now employing 200 local animators. Dapat did not disclose the name of the company.

For UC, some of its animation course graduates are now working in other countries, while others chose to work in the Philippines.

To further improve the skills of animation students, Schumacher advised them to work with real clients even if they are still studying. He said that there are 70,000 Filipinos in online job marketplaces offering their creative skills to international clients.

However, despite the growing opportunities in animation, not all can join the industry because it needs certain skills, like IT and arts, to become an animator, according to UC animation department head Patricia Mendoza.

To create a full animation, one has to create 24 frames per second and multiply it by the number of minutes the animation lasts.

Salaries of animators in the Philippines are at par with those offered in outsourcing companies, Mendoza said.

Published in the Sun.Star Cebu newspaper on June 25, 2014.


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