Retail chain targets provincial areas for its nationwide expansion plans

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Tuesday, May 6, 2014

THE Metro Retail Stores Group of Viscal Development Corp. announced that it is presently up for expansion, targeting the opening of 100 Metro stores by 2017 nationwide.

Yesterday, the company opened its 33rd supermarket in the country in the Northern Cebu town of Carmen. The 2,500 square meter stand-alone supermarket is also the 42nd store under its retail lineup.

The Metro Retail Stores Group operates the Metro department stores, supermarkets, hypermarkets, and the Metro Fresh ‘n Easy. These are all scattered in different parts of the country.


The expansions are in line with the company’s strategic business development program to brand Metro stores “according to their sizes, items offered and the markets being served,” the company said in a statement.

Christian Nervegno, Metro Supermarket managing director, told reporters in an interview in Carmen yesterday that Metro’s expansion is presently focused on the provincial areas.

He added that the target market is those under the C bracket, describing them as a “growing” segment, with 73 percent of the population falling under this category.

Their expansion in areas such as Carmen, Nervegno cited, will also enable the retail chain to help the local communities while providing them with a “modern” shopping experience.

This year, 10 Metro stores are expected to open, two of which have already opened in Colon and Carmen town.

The expansions will also introduce other products and services under the retail chain.

These include the Metro Gourmet Cafe, Suisse Cottage bakeshop, Metro Pharmacy, and other fast food and service concepts.

For Carmen, Nervegno said that he is also looking forward to having fresh products like fish in the supermarket to be directly supplied from the neighborhood.

Carmen Mayor Martin Gerard Villamor said they are developing the vegetable produce in Carmen. Once it passes Metro’s standards, he hopes that locals can supply the supermarket with their own produce.

Villamor also expressed optimism that the presence of Metro Supermarket will not affect the small players in Carmen, explaining that Metro is charged a value added tax (vat) for its sales.

He added that the establishment of Metro Supermarket in Carmen will add to its annual income of P75 million.

Carmen is envisioning to be identified as a first class municipality in two to three years time, added the mayor.

The opening of a Metro Supermarket in Carmen followed the openings of Super Metro Colon last February and Super Metro Basak along the Cebu South Road shortly before Christmas last year.

Published in the Sun.Star Cebu newspaper on May 07, 2014.


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