Toral: Media in 10 years

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Tuesday, April 29, 2014

I WAS a participant in the Future of Media event organized by BlogWatch to join the panel discussion on developments in digital marketing. Here are some of the notes I prepared for it.

Online media plays an important part in my life. I published my writings through magazines back in 1995; this Sun.Star Cebu column since 2003, which can be read by anyone online, and through my sites or blogs. This allowed me to pursue my passion in the field of e-commerce.

Sharing what I know through writings, webinars and face-to-face events were all part of my e-commerce and digital marketing experience. I was able to get clients, suppliers, partners and form my inner circle.


Some of the challenges I faced include:

Clear accountability of service providers. At this time, I am worried because my webhosting provider since 2003, Implix, which created, experienced a massive distributed denial of service attack. As a result, my site – is not accessible as of this writing.

I am not sure how soon they will be able to recover but I am unable to change the configuration of my site’s domain name settings. But if they won’t recover soon and decide not to reply anymore, what can I do about it? Who do I contact to discuss this?

As service providers who can be serving global clients in different countries, it is in challenging times like this when you realize that there should be a regulator you can turn to for situations like this.

Data privacy, Internet services, consumer advocacy. As marketers collect more information from consumers, how do we ensure that we can advocate for our rights and progressive action will be taken as a result of this? This includes investigating and lodging complaints as necessary if we are unsatisfied with the quality of Internet services rendered to us.

Assuming all is possible and affordable, tech and media can enable everyone to become content publishers, educators and service providers.

In my line of work, I hope processes will be available as well where we can go through individual accreditation that is recognized internationally.

Local governments and regulators should recognize that we have already reached the stage of individual empowerment. People should not get locked into the corporate thinking space only.


Published in the Sun.Star Cebu newspaper on April 30, 2014.


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