Entry-level DSLRs ‘still click’

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Sunday, April 27, 2014

WHEN social media and smartphones burst into the scene, it became a boon and a bane for the camera industry.

For Pentax, high-quality cameras on smartphones meant a decline in their point and shoot lines. However, the need to post good pictures online saw an increase in sales for entry-level DSLR cameras.

Pentax marketing manager for the Philippines Dar Oro told Sun.Star Cebu that more and more people want to learn how to take better photographs, leading to spikes in their DSLR cameras.


While she admitted that their brand is not as popular in the industry, she said they are finding ways to offer things that their competitors do not.

Field camera

Last Saturday, they held a photo seminar for Pentax and non-Pentax users to introduce them to their newest DSLR camera, the K-3, which is gaining attention from enthusiasts after receiving the TIPA best DSLR expert of the year award. The model became available in November last year and Oro said it has started to pick up this year.

Oro said it is a popular field camera because it is weather-resistant and dust-proof.

Its heavy duty construction is designed for all-weather and all-location shooting and has an extensive lens selection. It is also has compact and lightweight interchangeable lenses for easy carrying and has a shake reduction mechanism compatible with all Pentax interchangeable lenses.

Oro said they have stopped making entry-level point and shoot cameras but are offering compact cameras with features that smartphones are unable to provide. She noted that sales for their waterproof cameras are increasing as more people want to be able to share their experiences without damaging their equipment.

They also have a compact camera that works like a DSLR and comes in 120 colors that it is popular among girls. Their best-selling color is pink.


Oro said that being creative and unique is the company’s strategy to the market’s changing habits. She explained that if they go in the same direction the big names are going, they will find it difficult. “We decided to go in another direction where people will notice us.”

Oro believes that photography is a large industry and that businesses need good quality photos to advertise their products. “Photography is something that only someone can express. It’s not only a skill but a talent.”

Another selling point she hopes Cebuano photographers will consider is that Pentax DSLR and mirrorless cameras around the world are manufactured at the Mactan Export Processing Zone, which means repairs and other services will be completed in the
factory by the same people who manufactured the unit.

Some 3,000 employees work at the Mepz plant, servicing the company’s DSLR and mirrorless categories.

Published in the Sun.Star Cebu newspaper on April 28, 2014.


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