New SIM deal for canonization signals Globe’s expansion tack

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Friday, April 11, 2014

ASIDE from concentrating on the domestic market, Globe Telecom is also looking to serve Filipinos overseas beyond traditional international direct dialing calls.

Chief operating officer for business and international market Gil Genio, in a press conference following the company’s annual stockholders’ meeting last Tuesday, said Globe International will be going through a transition in the next three to five years.

Genio said they now have Globe SIM cards in the United States, United Kingdom, Canada and Korea that work like local numbers in their locations but come with cheap rates for calls made to the Philippines and are preloaded with credits. Although Korea does not have a high concentration of Filipinos, Genio pointed out there are many Korean visitors in the Philippines.


With the coming canonization of two popes in Rome, Genio said they are also offering a local Italian SIM card, which he said will have more competitive data rates than other Italian providers. They also have a SIM card for seafarers working in passenger and cargo ships, which works for most European cities where they stop for port calls, and can roam across European cities.

Open markets

Filipino travelers can purchase the SIM cards at the departure area of the Ninoy Aquino International Airport.

Asked if areas like the Middle East and Japan are also areas they would like to offer their local SIM cards considering the large Filipino populations in these areas, Genio admitted some areas are heavily regulated and do not allow foreign entities to offer their own services. Genio said they started offering their international services to markets with more open jurisdictions.

He assured, though, that they are not giving up on other areas and that they will continue to work on getting their services made available to key areas for overseas Filipinos.

The company aims to expand its mobile data reach by enhancing its mobile commerce service using GCash, a mobile wallet function. They introduced Globe X-change Inc., a partnership with American Express to complement GCash that allows a subscriber to shop online from local and international sites. They also introduced Globe Charge, which turns cellular phones into point-of-sale systems that can accept credit and debit card payments for micro and small businesses.

Genio said they recently created their small and medium business group to focus on solutions that are critical to the daily operations of smaller-scale businesses. He said the full suite of applications that small businesses can get will allow them to compete with larger companies. He said that currently, they have served 80,000 companies that fall under the category.

Published in the Sun.Star Cebu newspaper on April 12, 2014.


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