Firm sells Cebu as education hub

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Tuesday, April 1, 2014

AIMING to make Cebu as the country’s preferred education hub, homegrown education and consultancy firm Human Factor Training and Consultancy is actively marketing local universities to the international market.

Human Factor chief executive officer Justiniano J. Medel Jr. told reporters in an interview that the company is promoting Cebu universities that primarily offer medical, business, and maritime courses. The initiative is in line with its inbound education consultancy program.

It is in talks with University of San Carlos, Southwestern University, Cebu Institute of Medicine, University of Cebu and University of the Visayas.


Justiniano said it is now marketing the inbound education program to Russia, Middle East and Nigeria.

“Inbound interest is increasing...We want to be the Philippine representative for education (consultancy) in other countries,” said Justiniano.

Human Factor Training and Consultancy also caters to study tours, English camps and programs on distance learning for professional development.

This includes ESL (English as Second Language) courses in Cebu, which he described has captured the Korean and non-English speaking markets.

In addition, Human Factor Training and Consultancy also caters to outbound study programs in Australia, Canada, and New Zealand. It has a total of 14 partner schools in these countries.

However, despite “very high” interest from the local market on educational opportunities abroad, only a “few” have availed themselves of its outbound program because of the cost, said Human Factor Training and Consultancy vice president for marketing and operations Vanessa Medel.

She said the cost of studying abroad would start at P300,000, inclusive of enrollment and processing fees.

Justiniano added that although the initial cost is high, those who have pushed their studies abroad have already gained more than what they have spent for their education.

He said students in Australia, Canada and New Zealand are allowed to work while studying.

He said Australia alone is in need of five million skilled workers in the next few years, which the Filipinos can meet.

Aside from educational consultancy services, Human Factor Training and Consultancy also provides human resource consulting services and corporate training solutions to clients, especially business process outsourcing companies.

It has partnered with six major companies, including Teleperformance, Aegis, ePerformax, intellmed, United Health Group, and Universal Tech.

Published in the Sun.Star Cebu newspaper on April 02, 2014.


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