Filinvest resort eyes over P1-B expansion

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Thursday, February 6, 2014

ENCOURAGED by Mactan's thriving tourism industry, Filinvest Corp.'s first hospitality venture, Crimson Resort and Spa Mactan, announced it will be spending P1.1 billion for the resort's expansion project this year.

James M. Montenegro, area general manager for Quest Hotel and Crimson Resort and Spa Mactan told reporters Wednesday that the Gotianun-led resort is adding 60 to 100 rooms, ballrooms and new restaurants in a 5,000-square-meter vacant area at the back of the hotel.

The expansion, he said, is meant to facilitate the increasing number of guests staying in their resort in anticipation of more robust tourism developments in Mactan, including the completion of the airport's rehabilitation.


Crimson is a 290-room resort and spa facility which opened in 2010. The four-year old resort sits on a six-hectare property in Mactan and is managed by Filinvest's hospitality arm Filarchipelago Hospitality Inc.

“Although there are a lot of things to fix in Cebu to enhance the tourism experience, the demand for resorts here is picking up,” said Montenegro.


Crimson ended 2013 with a 75-percent occupancy rate. The resort is projecting six to seven percent growth year on year.

The resort will commence construction before the end of this month. The expansion project is expected to finish by 2017.

Montenegro also reported “good growths” for both Quest Hotel and Crimson despite the twin calamities that hit the province last year.

A 7.2 magnitude earthquake rocked Cebu and Bohol last Oct. 15. Three weeks after the earthquake, super typhoon Yolanda left huge destruction in the northern part of Cebu.

The three-star, 427-room Quest Hotel logged 70 percent occupancy in 2013.


“The hotel had a good buffer prior to the calamities,” he said. He added the influx of international relief volunteers after the calamities also spiked occupancy of city hotels.

Quest hotel is projecting growth of 10 to 12 percent year on year.

Montenegro anchored his confidence and optimism to hit targets this year on the back of the domestic meetings, incentives, conventions and exhibitions market, which keeps on growing year after year.

"There were postponements after the calamities but, for sure, the domestic Mice market would be spending a lot this year," said Montenegro.

Tourism stakeholders in Cebu earlier expressed excitement for 2014 as it braces for events related to the Asia-Pacific Economic Cooperation (Apec) summit in 2015.

Hotel, Resort and Restaurant Association of Cebu president Cenelyn Manguilimotan reported that Apec organizers have started doing initial inspections for the five major hotels in the city that will house Apec officials and delegates. She said this year will also be a year of preparation of the upcoming International Eucharistic Congress in January 2016.

Published in the Sun.Star Cebu newspaper on February 07, 2014.


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