Toyota invests P350M in facility

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Sunday, March 17, 2013

CALLING it a “necessary expansion” Toyota Cebu, with the support of Toyota Motors Philippines, invested in a P350 million facility to meet the growing demand for after-sales service.

Officials of Toyota formally inaugurated the four-storey facility at the Mandaue North Reclamation Area last Saturday, making it the third service center and showroom in Cebu, after their branches in M.J. Cuenco Ave. and Tabok, Mandaue City.

The 25,000 square-meter facility is the largest in the country.



Toyota Cebu general manager Jose Manuel Cuenco will introduce the express maintenance system, which will allow for periodic maintenance work to be complete in an hour at the most. To make the work quicker, three technicians using specialized equipment will be working on a unit at a time. What used to take four hours could end up done in 30 minutes to an hour.

The facility will have two express maintenance bays and four periodic maintenance bays. On the second floor, they also have two production system lines to do light repairs on minor scratches and dents. Cuenco said that 60 percent of repairs sent to them are for painting jobs and light repairs. With this system, minor repairs can be completed in a day.

Cuenco said congestion at their existing service centers became a problem for them, as it inconvenienced their customers who did not like the long lines. The new facility can service up to 200 units a day, a welcome addition to the 60 units a day that can be accommodated by the M.J. Cuenco facility and the 50 units at the Tabok service center.


Toyota Motors Philippines president Michinobu Sugata praised the expansion work, saying surpassing customer expectations should be their number one priority.

The new facility has a bigger waiting area and a kiddie corner for those who bring children while having their cars undergo periodic maintenance.

He said that opening up this third facility is a testament to Toyota Cebu’s commitment to increase the market.

Despite more automobile brands opening up shop in Cebu, Toyota has maintained its lead in car sales, selling 3,500 units in 2012 with a growth of 10 percent. This year, they hope to grow 17 percent.

Their top sellers are the Toyota Innova and Toyota Vios, both of which are assembled in the country.

Sugata added that setting up the third outlet is timely, as it means Toyota will be sharing in Cebu’s economic progress.

Published in the Sun.Star Cebu newspaper on March 18, 2013.


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