Traders open outlets to serve roasted organic chicken, pork

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Tuesday, January 22, 2013

OFFICIALS linked to a business club recently launched an organic meat business.

Filipino-Cebuano Business Club Inc. (FCBCI) president Rey Calooy, his brother Tito Calooy Jr. and fellow members Gilbert Arrabis, Angel Padrigano and business consultant Antonio Conahap launched Sir Organico, a business selling roasted organic chicken and pork meat.

Tito said the business is meant to contribute to the healthy diet and lifestyle of the public. He said organic products are starting to get a following in the Philippines as Filipinos become more health conscious.


Sir Organico was conceptualized after FCBCI benchmarked the organic farming situation in one of the institutes in Davao last May.

After tasting the organic food served during the seminar, the Calooy brothers and the other partners thought about introducing organic food in Cebu.

He said the group pooled from P100,000 to P300,000 for each outlet that they opened.

The first kiosk is in Basak, Mandaue City, which was opened on Jan. 16, followed by the second outlet in Basak, Lapu-Lapu City on Jan. 21.

Tito said they would study first market reception of their products and if the business turns out to be profitable, they would diversify to other products like vegetables and extend the franchise before the year ends.

Available for takeout at Sir Organico are pork liempo at P165 per cut and one whole roasted chicken regular and native chicken at P250 and P275 apiece, respectively.

Tito said chickens and pigs are sourced from their small family-owned organic integrated farm in Leyte and from selected group of farmers and suppliers in Cebu, with chickens slaughtered in about three months and pigs in about eight months.

He that the animals are fed with coconut, corn, cassava and vegetables, raw or cooked, instead of artificial injections and chemical doses, which are used on commercially processed meat.

Tito said they prefer to describe Sir Organico meat as natural since there is no official certification in the Philippines yet in qualifying a food as organic.

With a capital of less than P3 million, Sir Organico operates as a micro enterprise under the umbrella of FCBCI.

Tito said that micro, small and medium enterprises (MSMEs) such as public vendors, homemade product manufacturers and sidewalk peddlers translate to a market share of about 98 to 99 percent nationwide while large businesses take the remaining 2 percent.

Published in the Sun.Star Cebu newspaper on January 22, 2013.


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