GMA Network receives PANAta Award-A A +A
Friday, July 25, 2014
GMA Network, through its sales and marketing arm GMA Marketing and Productions, Inc. (GMPI) took home the award recently for the External Communications Programs - Brand category at the Philippine Association for National Advertisers (PANA) PANAta Marketing Effectiveness Awards for its Del Monte Kitchenomics Branded Content and Integrated Mobile App.
In the spirit of creativity and innovation, GMA Network launched the five-minute cooking program which features recipes broken down into 3 or 4 steps to be easily followed by viewers while simultaneously developing a mobile app that makes the recipes instantly accessible to those watching the show.
Among its many features, the app also allows users to download recipes featured in the program just by scanning any Del Monte logo, seamlessly integrating the branded content with the user’s experience with the products.
Another entry from GMA, a Christmas short film for Cebuana Lhuillier entitled “Iskolar,” was also shortlisted in the External Communications Tools – Brand Category.
PANA, founded in 1958, is an organization that unites users of advertising, including member companies from every major industry in the country, and upholds the standards and practices of advertising.
Established five years ago, the PANAta Awards was originally launched as a values-centered competition.
This year, the Awards were reinvented in recognition of effective communication tools as measured through improved business results, key brand metrics, increased employee satisfaction and well-being, and improved business partner relationships.
Published in the Sun.Star Cagayan de Oro newspaper on July 25, 2014.