Oro’s senior citizens still enjoy free movies

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Thursday, June 5, 2014

THE city’s lolos and lolas (grandparents) will still have an excuse to go out and get those legs some exercise.

Each Monday, the senior citizens of Cagayan de Oro get to pick any movie at Ayala and Gaisano mall cinemas during the first screening which falls around 11 a.m. to 1 p.m., depending on the movie.

The free movie can be availed of by presenting their Senior Citizen IDs. The person who owns the ID must be present, as well.


The appeal to all the theater and cinema owners in the city to grant complimentary movie access to senior citizens is just one of the benefits and privileges provided as stated in Republic Act No. 9994, also known as The Expanded Senior Citizen’s Act of 2010.

Verna Casiño, an employee at the Gaisano cinema, said that senior citizens have frequented the movie house during Mondays.

“Some even come with their apos or the whole family. I think it increases the sales of the cinema because grandparents rarely go to the movie house alone. It also promotes family time,” Casiño said.

The free move is a joint endeavor of the Regulatory Complaints Board (RCB) and the Cagayan de Oro City Movie Operators.

Their goal of this is to enhance the leisure of the senior citizens who have given service and contributed to the growth of our city for the past years.

Even teenagers voiced their opinion on the free movies for their grandparents.

Van, 17, and Elaiza, 14, usually goes to the movies with their lola. They said it has become a bonding time for them during the summer where they can go out on a Monday when classes haven’t started yet.

Movie privilege given to senior citizens is also implemented in other cities such as Quezon City, Iloilo, Makati City, Pasig City, and Manila.
Mondays and Tuesdays at Centrio

Prior to the city-wide launch of “Sine Libre Para sa Senior Citizen” last December 2013, Centrio Ayala have started this giveaway since September, last year.

According to Maria Lou Layon, Cinema Cashier of Centrio, the order came from their head office.

The order specified that Ayala Malls are to grant free movies to senior citizens unless they fail to present their ID card.

“We are very strict with our policies,” Layon said.

Recently, Centrio added Tuesday as one of the Free Movie Day for senior citizens.

Although rumors have circulated that this will stop when classes resume, the Centrio management has assured that they will continue this privilege.

“Ayala Malls is pleased to continue to grant this privilege to our senior citizens,” Layon added.

Published in the Sun.Star Cagayan de Oro newspaper on June 05, 2014.


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