Philips Hue now available at iStore

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Sunday, August 17, 2014

THE world’s smartest web-enabled LED home lighting system is now available in all iStore branches. Philips Hue signals a new era in home lighting both in the way we think about and experience light in our homes. It allows you to create and control the light using your iOS device. A starter pack includes three lightbulbs that simply screw into your existing lamps, and a bridge that you plug into your home Wi-Fi router. Simply download the Hue app from the App Store to start experiencing light in a completely new way.

Philips Hue can be setup in minutes. The intuitive app allows you to remotely control your home lighting to secure your home, personalize your home lighting experience with custom settings and program timers to help manage your daily schedules, all through the convenience of your iOS device. With its high quality energy-saving LED light, Philips Hue allows you to tune shades of white light or create any color.

Interesting features include being able to hook up to your essential internet services via iOS device, meaning your bulbs can act as indicators for weather, stock quotes, sports scores, email, social media and more. They can be set to behave in any way you choose/ for example, to change color if it’s going to rain; to blink if you receive an urgent email or Facebook message from someone special; illuminate gradually as the sun sets; or even flash in your sports team’s colors when they score. This is made possible through internet automating device IFTTT (If This Then That), meaning your home lighting can now connect to the world in innumerable, exciting ways.


The app for Philips Hue also features expert LightRecipes: four programmed lighting settings based on Philips’ research around biological effects that lighting has on the body. These scenarios adjust bulbs to optimum shade and brightness of white light to help you relax, read, concentrate or energize. An intuitive and seamless system, Philips Hue is upgradeable and future-proof with the potential of more features to be downloaded and enjoyed in the future.

Philips Lighting has also introduced Friends of Hue products which will be coming soon to iStore.

The first two products in the family are a 2m LightStrip that can be installed under furniture or in architectural room features, and the LivingColors Bloom fixture that sits on a table or other flat surface and projects much like a floodlight on an architectural facade.The new Friends of Hue products are designed to work seamlessly with the bridge supplied in the Hue Starter Kit and with Philips and third-party applications developed for iOS devices. Both new products can produce up to 16 million colors. The products can be dimmed, tuned for color, and switched on and of locally and remotely.

iStore is an Apple Premium Reseller and Apple Authorized Service Provider with branches in Cebu, Cayagan de Oro, Iloilo, Dumaguete and Bacolod. Visit for more information.

Published in the Sun.Star Cagayan de Oro newspaper on August 17, 2014.


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