CdO developer granted ‘Eco-Logic’ trademark

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Thursday, May 22, 2014

THE Intellectual Property Office of the Philippines has granted Italpinas Euroasian Design and Eco-Development Corp. (ITPI), developer of the internationally-awarded mixed-use condo building Primavera Residences in Cagayan de Oro, exclusive rights to use the “Eco-Logic™” trademark to identify its products and services, further establishing ITPI’s role as a pioneer in sustainable property development in the country.

ITPI is a young Italian-Filipino property developer known for its advocacy for, and practice of, sustainable architecture and development.

The company draws from nature itself when designing intelligent and energy efficient properties.


Eco-Logic™" represents the company's unique approach to property development, which is to use cost-effective, innovative, performance based technology and methods.

Eco-Logic™" also represents the process of designing a building that functions in accordance to its natural environment - a more intelligent approach that minimizes the use of expensive materials and reduces environmental impact.

Cost effective measures include passive energy-saving design features such as shadow and sunlight control and wind cooling; as well as active energy production from renewable sources.

State-of-the-art simulation software is used to analyze the behavior of sunlight, wind flow and ground movement in and around buildings.

Construction materials and manpower are locally sourced to reduce the need to transport materials and consumption of fossil fuel and to help contribute to the growth of local economy.

"There is a common misconception that building green properties is expensive and will require the use of high-tech, imported materials. This doesn't have to be so. You just need to come up with a design that makes use of affordable but effective materials that will enable a building to be sustainable in the long run. The trick is to combine functionality with aesthetics," said ITPI executive chairman and CEO Arch. Romolo V. Nati.

“In fact, investing in green properties can be very profitable. Primavera Residences for instance has a proven real estate appreciation of more than 10% per annum. Given its location at Pueblo de Oro Business Park beside SM CdO, units at Primavera Residences are very easy to rent out. Buyers may already pay their installment with revenue generated from the rent,” he added.

The 10-storey, twin-tower Primavera Residences is ITPI’s first project in the Cagayan de Oro.

The building is designed to maximize natural ventilation.

Its exterior walls are fitted with window-shading cantilevers, preventing much direct sunlight from reaching the insides of the units.

It has a green inner courtyard that acts as a natural chimney, forcing warm air to move upward.

“Through just the passive design of the building, our unit owners are enjoying up to 20 percent savings in energy. In June, photovoltaic solar panels will be installed on the rooftop and these will generate enough energy to light and power the common areas,” said Nati.

Because of its many green features, Primavera Residences has received several recognitions from international award-giving bodies.

It recently won in the 2014-2015 Asia Pacific regional competition of the prestigious International Property Awards in the Best Mixed-use Development category for the Philippines.

Units at Primavera Residences are ready for occupancy.

Published in the Sun.Star Cagayan de Oro newspaper on May 22, 2014.


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