Bright prospects

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By May Anne Cacdac

The Iron Maiden

Thursday, April 3, 2014

THE maiden was out again last week for a quick trip to Manila. I had to attend a meeting with the big bosses and I would like to say it turned out well.

It’s been a year since I assumed my post as editor-in-chief. We’ve had some changes in the publication and how it is run but apart from these, I feel that I can be more; Roderick can be more; our reporters can be more; and Sun.Star Baguio can offer more than the regular fare to its readers.

It is with this mindset that I went down to Manila to attend that meeting.


When you ask me who our readers are, I will tell you without batting an eyelash, “Councilors read us. Mayors. Senior citizens.”
How do I know that?

Whenever I receive feedback, whether these are handwritten or typewritten letters, or electronic mail, our older readers address me properly, “May Anne Cacdac, editor-in-chief.” They know. The same goes for our managing editor, Roderick Osis. And also our reporters. These readers know us. They make an effort to know us.

On the other hand, we receive contributions from our college students and we still get this: “Sam Bautista, editor-in-chief.” These students come to our office, requesting for an interview with us but they don’t know our names.

It’s sad.

And I wish to change this.

Don’t get me wrong. I do appreciate our older following. They give us valuable feedback.

But I think it’s time Sun.Star Baguio reaches out to a younger audience.

You’ll see more content for this target. From technology, motoring, design, beauty and fashion, health and fitness.

And I wish to introduce a more open relationship with our readers while promoting my love for reading. I truly hope this will get our readers writing beyond our usual “Speak Out” contributions on love, friendship and the more conjectural subjects.

So watch out for our announcement on this new section.

Also I am bringing in one of Baguio’s fashion gurus for a new features column. Heck, I think he is THE fashion guru of Baguio. He is excited about this new direction he is taking and I am as excited.

I’m still on the hunt for a tech guru as the Commander takes on more tasks for his regular job. I was really counting on him and I’m truly disappointed. He is, too. He loves to write. And he is a good writer but duty calls.

We were even thinking of a collaboration, a column where we can share the things we love and love doing – music, dining out, reading, shooting and guns (at least for him). But we don’t always get what we want, do we? Maybe there’s someone out there, with far better things to share, who will fill the space Wo and I were supposed to occupy.

Rodz and I are still hatching ideas for our sports pages. Our sports section continues to be our bestseller. We place a picture of a young champ there and you bet our copies will sell like hotcakes the following day.

There is, indeed, something very satisfying about seeing a picture of my child with these medals in a newspaper. We had a mom who came here asking for 100 copies where her son appeared. Yes, 100 copies. To send abroad to relatives, she said.

The ManEd and I are still facing a blank wall on how to put more “oomph” to this section but be sure to see positive changes in the coming days.

Also we’re bringing in new people.

We have this dire need of an in house photographer. And hopefully, we have found the one. Honestly, when you’re at the desk and you’re staring at all these stories but you have no pictures, you get worried. No, worried is such an understatement. The absence of photos can set us back an hour, even more, in layout. That’s a lot of precious time lost. So a photographer is in line.

Rubyloida Bitog chose to take care of her baby girl, Kren Dale. Reason why she resigned from the paper. I believe it was a difficult choice for her but I understand.

Our new girl will be coming in soon. A fresh grad. But former intern of Sun.Star Baguio. She is the breath of fresh air I believe we are waiting for.

And oh, we have one big project coming up. That’s all I am allowed to say right now but I am very excited. This is for my beautiful city. My home.

But first I visit my mom, my sister and her family in Illinois. I miss them very much. And this time I’m visiting them summer. No more harsh winters for me.

Indeed, things are looking up.

Published in the Sun.Star Baguio newspaper on April 04, 2014.


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