Giving thanks

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By May Anne Cacdac

The Iron Maiden

Thursday, March 6, 2014

THE maiden was down and out the past two weeks.

Two weeks ago, I had to attend the SunStar Cebu and SGV sponsored economic forum in Cebu City where topics focused on the country’s preparedness for the Asean Free Trade Agreement (AFTA).

And then I got sick.


Blame it on the ignorante in me.

I hate aircons. I stay away as much as possible and as much as I could endure the heat. Whenever we have conferences with the Philippine Press Institute, I will always choose my good friend, Jane Cadalig of the Baguio Midland Courier, as my hotel roommate because she shares my dislike for this unnatural cooling appliance.

And February was just a really hectic, stressful month. Packed from day 1 to when it ended on the 28th.

This year saw me covering the street and float parades after years of staying away. But not because I no longer find joy in the festival but simply because I had to go to work during the day of the street parade and Sunday will always find me in bed.

This year was different after SunStar Baguio partnered with SunStar online, our sib in the profession and in the group of SunStar companies, and Smart for the livestreaming of the parades.

We must have done something right because we received positive feedbacks, not only from our kababayans from around the country, but kababayans abroad who all thanked me for making it possible for them to witness the Panagbenga one way or the other.
I told my high school classmate, Errol, “That’s what we wanted. To give you a piece of home.”

Jayvee Nicolas, our good friend in Japan also caught our livestream and I imagine him trying to hold back the tears when he told me he misses covering these events as well.

Kuya Jogin Rey Tamayo, cartoonist of Midland and now based in Canada, did not let the opportunity to watch the parades pass and was an active participant in my Facebook page.

But I could not take credit for this one.

I am hardly versed in technology and half the time I was unable to understand the tech terms of the team which helped make this possible.
Thanks to Sunnex for sending a team to help us out.

To the management of PLDT for allowing us to use their rooftop for the coverage.

And to Monet of Smart who actively marketed the event via Twitter, Instagram and Facebook and for putting out the press release just in the nick of time.

To JM who made the countrywide trending of #Panagbenga2014 possible and for posting the event all over Facebook. Reason why I think the events got 7,000 views on each day compared to last year’s 3,000 combined views for the two-day coverage.

To Kuya Migz Velarde of SkyCable for accommodating my request and whose boys were kind enough to help out the Sunnex girls set up at the Athletic Bowl.
To Malen for rushing the IDs of the Sunnex team.

To Kuya Andrew Pinero, head of the media committee!

To Ronald who came up with that superb house ad which came out on SunStar Baguio for several days.

To Ken, June and Allan, all of Smart Engineering! For keeping us company and for make sure we had the optimum broadcast!

To Rodz, my sparring partner, who held the fort when I was in Cebu and for keeping his calm during the busy days of the Panagbenga despite his many duties as well. And for putting up with my being sakitin.

And of course to commander Wo. For trusting SunStar Baguio enough to put the Smart logo beside ours.

Early as now, I am already planning next year’s Panagbenga coverage of SunStar Baguio. May it only get better from hereon.

Ei, Panagbenga turns 20 next year. Surely, a milestone we are all very much willing to be part of.

Thanks, everyone!

Published in the Sun.Star Baguio newspaper on March 07, 2014.


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