Benguet preps for Adivay

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Wednesday, August 27, 2014

LA TRINIDAD, Benguet -- The newly formed Provincial Tourism, Culture and the Arts Council is preparing for the annual Adivay celebration in November.

The Provincial Tourism, Culture and the Arts Council now stands with Governor Nestor Fongwan as honorary chairman, Board Member Robert Namoro as chairman and Jackson Chiday as vice chairman.

The Council is preparing plans for the upcoming Adivay celebration in November.


Board of directors is composed of various municipal councilors who chair the Committee on Tourism of their respective towns.

The Council has called on municipalities to come up with plans for the Adivay so a unified calendar of activities could be formed.

Last year's theme, "Benguet: Rose of the Northern Mountains; A Haven for Investment and Tourism," focused on the untapped potentials of the province in trade and industry as well as tourism in a bid to attract more investments for the province.

This year the council is deciding on the theme of the celebration, which will focus on global integration of the province in the wake of the Asean Free Trade Agreement.

"Adivay" is an Ibaloi term translating into a coming together.

Annually, during the celebration, the province gathers all 13 municipalities to converge in an array of activities.

Provincial Tourism Officer Claire Prudencio said come 2015 it will not only be the vegetable sector which will have to be ready for the AFTA but also the tourism sector, expecting an influx of tourists from Southeast Asia with the no visa policy of partner countries.

It is anticipated goods, services as well as tourism products will come into the province and in turn, the province will be able to showcase at a global level, local tourism.

In a response to the need, Fongwan has re-organized Tourism and Culture councils working with the Provincial Tourism Council as well as the Provincial Council on Culture and Arts.

Published in the Sun.Star Baguio newspaper on August 28, 2014.

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