Billboards light up a city

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Tuesday, February 4, 2014

IN MY past travels to Asian destinations like Malaysia, Kota Kinabalu, Bangkok, Cambodia, Phuket and others, I have always asked those in the tourism industry why there are many lighted billboards that we see when we ride in tourist buses.

They had a common reaction or maybe opinion, and they insist that giant lighted billboards light up the skies of their place and give beautiful effects when you travel and drive. One asked me, could you imagine if these highways do not have lighted billboards at night, our city will look dead with simply the lamp posts lighted.

With what they say, I am now to believe why in Metro Manila, it is not boring to be driving like a turtle along the busiest highway, Edsa. As you drive and see attractive billboards in Metro Manila, drivers never get bored with the turtle run vehicular movements. And I see this also to happen along the dark Diversion Road of Iloilo City. It is the billboards that give light and life as you drive and experience travel. This is also true in Bacolod City and even in Cebu City.


The bridge rehabilitation along the southern highway of Bago City is not in a faster work process. This is a good move that the highway and the bridges have been upgraded.

And I was also telling myself, what could Negros Occidental have been without the efficient services of Vallacar Transit Inc., operator of Ceres Liner? Founder Ricardo Yanson and his family have indeed maintained a quality value of transportation service to the public and without their continued efforts, commuters might be riding on those dilapidated extended jeepneys and mini buses that continue to operate in the province.

This writer greets column readers and friends like Cofa boss Vicente Noni Lovina, Alvin Rongo of Coffee Station, Chinchin Uy of Fresh Start, Babes Ortaliz-Fisher of O’ Fisher Spa, Jessie Jimenez of Meca-J Rent-A-Car, Big Bikers’ Lito Aves and Bingbong Escamilla, Frank Carbon of MBCCI and Weesam Express, Neneng Lucasan of Sheridan Marketing, Pipoy Olaira of Nature’s Spring Water, and Raymund Gatuslao of Pagcor.

Published in the Sun.Star Bacolod newspaper on February 04, 2014.


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