Celebrating friendship in style-A A +A
Thursday, July 10, 2014
I THINK even the humblest and simplest woman will agree with me when I say that looking good is important in being confident as a woman. It’s not the only thing that will make a woman shine in her giftedness, but it does play a role in her empowerment.
Looking good doesn’t mean one should wear expensive and well-known brands. All it takes is wearing good quality pieces that are suitable to one’s body type and personal style.
There are many brands out there for us to choose from but it is rare to find a local brand that is at par with international brands. So I was delighted when Olivia opened in Bacolod because this is exactly what it is— a local brand that has set international-quality standards in clothing.
It is a brand that believes a woman must look good and be comfortable in whatever occasion – whether in the beach, in the mall or in a wedding.
Last Saturday, Olivia launched its new campaign “Olivia Celebrate Friendship” at The District North Point in Talisay City. The campaign is all about highlighting the gift of friendship and how it is timeless, fun and free— just like Olivia.
Friendship plays a great role in a woman’s life. When she is down, she needs her friends to confide in and cheer her up. When she is happy, she needs them to share her joy with. So in every phase of a woman’s life, from her childhood, to her teens, and even to motherhood, her friends are her faithful allies.
This is evident in the 300-plus entries that were sent to the Olivia’s Celebrate Friendship Photo Contest, where women uploaded photos of their favorite bonding moments with their friends on Facebook and Instagram. There were funny photos of friends that go way back from childhood, moving photos of mother and daughter who consider each other as best friends, and friends who have nothing but crazy fun at the beach.
Together with the launch of the new campaign was the launch of its new collection. One thing that I really love about Olivia is the choice of fabrics. They use soft and comfortable fabric, yet the prints and colors are visually pleasing to the eyes. For this collection, there are a lot of shades of lilacs, blues and greens.
The second to sixth place winners of the Duo and Group categories of the photo contest won fabulous gift bags from Olivia, while the first place winners of the same categories won P25,000 and P40,000, respectively, worth of shopping spree at Olivia. These prizes are such a treat to these women who joined in celebrating their friendships with Olivia.
Finding beautiful, good quality clothes that make us look great is one of women’s simple joys, and one can find these at Olivia. Other brands that the store carries are Havaianas, Bensimon, Thread 365, Seychelles, Dupe and Praiaz.
Olivia has three branches in Negros Occidental: at The District North Point in Talisay City, Robinsons Place Bacolod and Balay Quince, also in Bacolod.
Published in the Sun.Star Bacolod newspaper on July 10, 2014.