Love for Himoga-an River

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Wednesday, June 4, 2014

FOR six years now, every June, the City of Sagay has been observing a red-letter day for its beloved Himoga-an River with a celebration dubbed, “Adlaw sa Suba.”

For the whole morning until early afternoon, Himogaan River turns into a bustling river with festive activities and competitions aimed at raising community awareness in protecting and preserving the river.

Its campaign slogan is “364 days of protecting the river and one day of celebrating our love for Himoga-an River.”


The activity, being conducted at the river banks, has become a beautiful community event where Sagaynons and visitors gather to do their part for the environment.

This year’s thrust is focused on growing of and caring for trees, as well as increasing community awareness and sustained participation in responsible waste disposal.

Last year, 3,600 volunteers planted more than 12,000 tree seedlings at the “Adlaw sa Suba,” according to Helen Cutillar, head of Sagay’s City Information and Tourism Office.


On its sixth year this June 10, Tuesday, Cutillar said one of the pressing concerns is to spread the advocacy to barangays which are linked to the Himoga-an River.

Prior to June 10, the organizers will hold a Walk for Cause for Himoga-an River on June 7, at 4:30 a.m. to 5:30 a.m. at San Agustin. Activities include river clean-up and community coordination and interaction.

On June 9, they will have a film showing at the Fabrica Wharf at 8 p.m.

On June 10, the “Adlaw sa Suba” proper will start at 5 a.m. with songs, and assembly of participants at 6 a.m. The Pamunit sa Suba competition will start at 6 a.m. until 7 a.m. while the Kuhay Kayog contest will start at 6:30 a.m. until 7 a.m.

The opening program will start at 7 a.m. followed by Himoga-an Race Relay at 9 a.m. which will include carabao race, paddle boat race, running, swimming, and balsa race.

The Himoga-an Puga Laba Contest will be at 10:30 a.m. and Himoga-an Mini Races at 11 a.m. which will include paddle boat double, butongay and padugay salom contest.

Piknik sa Suba starts at 12 noon and awarding ceremonies at 12:30 p.m.


The “Adlaw sa Suba” has earned the strong support of the local DepEd, environmental groups, barangay officials, national and local government employees, police and military personnel, religious groups, business establishments, socio-civic groups, and other environment stakeholders.

Because of the wide support it earned from environment stakeholders, “Adlaw sa Suba” won first place again at the ATOP’s (Association of Tourism Officers of the Philippines) 2013 Best Tourism Practices Award—Sports and Wellness category during their national convention in Legaspi City last year.

For winning in the same category for three years in a row, “Adlaw sa Suba” became a hall of fame awardee in ATOP’s Best Tourism Practices Award.

Published in the Sun.Star Bacolod newspaper on June 04, 2014.


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