Jimenez: Drumbeating City

-A A +A

By Toots Jimenez Jr.


Friday, May 2, 2014

LA CARLOTA is a progressive city in southern part of Negros Occidental famous for its sugar mill, the Central Azucarera de La Carlota, owned by the Elizalde family.

The city was once under the leadership of known families of Aguirre and the Jalandoni.

Many remember the late Nonoy Jalandoni as a music lover, especially of percussions. During his heyday, his passion for percussion instruments made him create the drumbeating hits that made La Carlota City a drumbeating city.


In 2011, I brought to Marikina City the La Carlota Drumbeaters. I was then the festival director of Marikina City’s Rehiyon-Rehiyon Festival during the time of Mayor Marides Fernando.

The Metro Manilans were delighted as they danced to the beat of the La Carlota Drumbeaters who traveled then with the MassKara Dancers through the support of Negros Navigation. It was a drumbeating moment that Metro Manilans had first experienced.

Thirty-five years have passed and today, the same heart-thumping drum beat is still the best—sometimes copied but never equaled.

As La Carlota City celebrates its 35th charter year, Pasalamat Festival today has become of the country’s most colorful and happy festival.

With Mayor Juliet Marie Ferrer leading the men and women of the La Carlota city government, the city has indeed grown and the Pasalamat Festival has become a popular tourist destination.

For his part, Congressman Jeffrey Ferrer, the city mayor’s husband and was once the city’s mayor, makes sure that the same vibrant festive mood will never get lost in the minds of the residents and tourists who annually join the dancing, singing, and merrymaking in this city.

The Pasalamat Festival is actively supported by the mayor’s mother, Kitchie Benedicto, a known TV producer and director.

As the festivities opened last Monday, the entire week became a lively scenario in La Carlota City.

Tonight until Sunday, La Carlota City is the destination for revelers and merrymakers who just love to hear great drum beating thumps and colorful floats and colorfully garbed dancers.

On Sunday will be the finale of the Pasalamat Festival, with Party at the Park featuring live bands.

Published in the Sun.Star Bacolod newspaper on May 02, 2014.


DISCLAIMER: Sun.Star website welcomes friendly debate, but comments posted on this site do not necessary reflect the views of the Sun.Star management and its affiliates. Sun.Star reserves the right to delete, reproduce or modify comments posted here without notice. Posts that are inappropriate will automatically be deleted.

Forum rules: Do not use obscenity. Some words have been banned. Stick to the topic. Do not veer away from the discussion. Be coherent and respectful. Do not shout or use CAPITAL LETTERS!